David Rosendahl, Author at MindFire, Inc.

[Video Mastermind] Learn Cutting-Edge Marketing & Sales Strategics From Tom Casey, Lou Hobaica, & Other Home Service Leaders

Posted on October 7, 2021 by David Rosendahl

Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more eff...

Podcast, Thought Leadership

How to Use the Facebook Algorithm To Your Advantage

Posted on September 21, 2021 by David Rosendahl

We are presenting a three-part series about how Facebook works, by diving into a report they just published on the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to al...

Podcast, Print, Thought Leadership, Webinar

How Innovative Print Use Cases Are Driving Economic Recovery & Growth for Printers, In-Plants, & Agencies

Posted on August 20, 2021 by David Rosendahl

In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies. Watch or listen to this informative interview as we probe Mary Ann’s...

Podcast, Thought Leadership

Postal Customer Council Florida: The Year of OptiChannel

Posted on August 17, 2021 by David Rosendahl

This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen (or scroll down for the video) as he describes the day-to-day application of this ne...

Podcast, Thought Leadership, Webinar

How to Create “Shoulder Season” Leads With This Unique Mailer & Registration Sticker

Posted on August 12, 2021 by David Rosendahl

We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies! This highly interactive session was both lively and educational. Every other month or so, we gather this private group of clients from The Best Postcards (www.thebestpostcards.com) in ...

Podcast, Resources, Thought Leadership, Webinar

How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel

Posted on August 10, 2021 by David Rosendahl

Mike Robinson helped grow Summit Direct Mail from 0 to $45 million, selling print, mail, fulfillment, & OptiChannel marketing solutions. He has sold over half a BILLION personalized, OptiChannel Direct Mail pieces. What he shares is invaluable for any agency, commercial printer, or direct m...

Podcast

How Print Uniquely Engages Younger Consumers

Posted on July 30, 2021 by David Rosendahl

Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you. If capturing t...

Case Study, Musings, Print, Thought Leadership

How This Print Company Grows 25% Each Month Selling Direct Mail

Posted on July 29, 2021 by David Rosendahl

Succeeding in selling direct mail in today’s world takes a new set of skills. To understand how successful print leaders are selling, we document their sales processes in case studies like this, explore their sales methodologies in podcasts like this one, and via interviews like the one be...

Lead Generation, LinkedIn, Thought Leadership, Training, Webinar

[WEB CLASS] The Underground Social Selling Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy (And How You Can Too)

Posted on July 28, 2021 by David Rosendahl

For many Commercial Printers & Agencies, while the economy seems to be on the rise, the pandemic continues to cause difficulties — especially as it relates to engaging new clients and prospects. Given that very few answer their phone, reply to emails, or eagerly follow up on LinkedIn messa...

Print, Thought Leadership

Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail

Posted on July 26, 2021 by David Rosendahl

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. For some, this is undoubtedly a struggle. But, for others, their success is demonstrated in their growth and the sales results they drive for their clients. ...

[Video Mastermind] Learn Cutting-Edge Marketing & Sales Strategics From Tom Casey, Lou Hobaica, & Other Home Service Leaders

How to Use the Facebook Algorithm To Your Advantage

How Innovative Print Use Cases Are Driving Economic Recovery & Growth for Printers, In-Plants, & Agencies

Postal Customer Council Florida: The Year of OptiChannel

How to Create “Shoulder Season” Leads With This Unique Mailer & Registration Sticker

How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel

How Print Uniquely Engages Younger Consumers

How This Print Company Grows 25% Each Month Selling Direct Mail

[WEB CLASS] The Underground Social Selling Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy (And How You Can Too)

Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail

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