Resources Archives - MindFire, Inc.

Data Driven Marketing

Posted on March 13, 2023 by David Rosendahl

Ninety seven percent (97%) of marketers are using some sort of data-driven marketing to ensure they are maximizing their marketing spend. But most have not kept up with the latest marketing advancements when it comes to direct mail. Are you a data-driven marketer looking for the next big thing...

Resources, Thought Leadership, Webinar

How to Increase Direct Mail Response by 20-30% With Only 2 Simple Changes

Posted on September 15, 2022 by David Rosendahl

As a print leader, do these sound familiar? – “How do we track what’s coming from our direct mail campaign?”– “We’re not seeing the leads we want (need) coming from direct mail”– “We’re going to focus more on digital marketing channels” You’ve he...

Resources, Thought Leadership, Webinar

Secrets to Creating High-Value Print (Especially in This Economy)

Posted on July 28, 2022 by David Rosendahl

One thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take action NOW to ensure our companies, people, and clients continue to grow. I remember the last recession. We could have lost our business. But instead, it wa...

Podcast, Resources, Thought Leadership, Webinar

QR Codes, The New Way to Drive Business

Posted on April 28, 2022 by MindFire

Marketers and Printers are Changing the Game by Using QR Code Technology in Ways You Can’t Believe. Want to look like a superstar with your clients – Here is cutting edge applications that you can offer them today. We are apologizing ahead of time – the info you ar...

Print, Product Features, Resources, Thought Leadership, Training, Webinar

New Use Cases for Direct Mail: Personalized QR Codes, Direct Mail Match Back, Modern Personalized URLs & More

Posted on January 26, 2022 by David Rosendahl

Watch this video to learn how Direct Mail is changing! Join us to learn about four new use cases you can offer your Clients, including: If you have questions or comments, drop them below, and we’ll get back to you ASAP. Enjoy! Four New Direct Mail Use Cases: Watch Now...

Podcast, Resources, Thought Leadership, Webinar

Generate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing Strategy for Print Service Providers

Posted on December 8, 2021 by David Rosendahl

Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers. As a PSP, are you finding it challenging to engage ...

Podcast, Resources, Webinar

How to Market, Sell, & Build Profitable OptiChannel Campaigns

Posted on October 26, 2021 by David Rosendahl

Attention Printers, Agencies, & Marketing Services Companies: Wondering how other successful service providers market, sell, and produce OptiChannel Clients for their Clients? Modern campaigns that orchestrate Direct Mail, Email, Facebook, LinkedIn, SMS, Ringless Voicemail, and other digit...

Podcast, Resources, Thought Leadership, Webinar

How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel

Posted on August 10, 2021 by David Rosendahl

Mike Robinson helped grow Summit Direct Mail from 0 to $45 million, selling print, mail, fulfillment, & OptiChannel marketing solutions. He has sold over half a BILLION personalized, OptiChannel Direct Mail pieces. What he shares is invaluable for any agency, commercial printer, or direct m...

Podcast, Product Features, Resources, Training, Webinar

5 New MindFire OptiChannel Features Every Printer & Agency Needs to Know

Posted on May 10, 2021 by David Rosendahl

In May 2021’s Release, we’ve made 5 big improvements to Reporting, Dynamic Forms, Blueprints, and more! To get you up-to-speed, this page includes a set of concise resources to help you understand the new features, pulled from a live session I did with Kushal Dutta, EVP of Product, and a...

LinkedIn, Print, Resources, Thought Leadership, Training, Webinar

What is OptiChannel?

Posted on March 11, 2021 by David Rosendahl

You’re probably hearing the term “OptiChannel” more and more these days. And you might be wondering, “What does it mean? How does it help me meet my marketing and sales objectives?” Earlier today, I got to speak to a group of United States Postal Service execs, commerci...

Data Driven Marketing

How to Increase Direct Mail Response by 20-30% With Only 2 Simple Changes

Secrets to Creating High-Value Print (Especially in This Economy)

QR Codes, The New Way to Drive Business

New Use Cases for Direct Mail: Personalized QR Codes, Direct Mail Match Back, Modern Personalized URLs & More

Generate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing Strategy for Print Service Providers

How to Market, Sell, & Build Profitable OptiChannel Campaigns

How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel

5 New MindFire OptiChannel Features Every Printer & Agency Needs to Know

What is OptiChannel?

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