David Rosendahl, Author at MindFire, Inc.

How a Growing Print Company Sells Direct Mail

Posted on July 21, 2021 by David Rosendahl

Wondering how other printers & agencies manage to sell direct mail in today’s digital world? In today’s episode, we go behind the scenes of a successful and growing print company to understand their unique sales process. You’ll learn how their direct mail sales process gets pro...

Thought Leadership

Why 2021 Is The Year of Optichannel

Posted on July 19, 2021 by David Rosendahl

I want to share some thoughts and observations that I believe you will find helpful as you think about the state of direct mail and where marketing and communication are headed. MindFire is a marketing technology company that serves in-plants, printers, agencies, and other businesses, helping them ...

Podcast, Thought Leadership, Webinar

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

Posted on July 13, 2021 by David Rosendahl

Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct ...

Thought Leadership

Who’s Hiring in Print (And Some Alarming Trends)

Posted on July 1, 2021 by David Rosendahl

A benefit of working with numerous commercial printers across North America is that we see a variety of trends ebb and flow. For example, we recently covered the situation related to the Wayfair Act and its impact on direct mail and taxation. This continues to be a theme we hear from a growing numbe...

Thought Leadership

What’s OptiChannel & Why You Should Care

Posted on June 29, 2021 by David Rosendahl

If your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual Conference, listen in on David Rosendahl’s keynote as he describes how inplants, commercial printers, agencies, and other B2B and B2C...

Podcast

What’s Working in Direct Mail Right Now?

Posted on June 25, 2021 by David Rosendahl

You’ll hear what their CEO, Andrew Ettinger, and his team are doing to drive sales for the home services industry. You’ll also hear how executives at these companies rely on the mail to make the phones ring and drive service appointments. Regardless of your industry or...

Podcast, Thought Leadership

Business Leaders: Why Are You Hiding THIS?

Posted on June 18, 2021 by David Rosendahl

Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide, on top of the pressure of running a business, David shares a unique perspective on what it means to manage mental health and carry on the respon...

Podcast, Webinar

THIS Kind of LinkedIn Post Gets Dramatically More Views (and The Surprising Hashtag Research Results)

Posted on June 16, 2021 by David Rosendahl

Wondering what works on LinkedIn? If you’re like me, you may wonder what’s working for others, and how you can improve your organic distribution on LinkedIn to reach more people. Here’s some behind-the-scenes data giving you insight into 5 months of data, where my posts received: 1...

Case Study, Lead Generation, LinkedIn, Podcast, Print, Thought Leadership, Training, Webinar

How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%

Posted on May 26, 2021 by David Rosendahl

Excited to share our latest interview w/ Mackenzi Leinders (Director of Sales & Demand Gen, MindFire), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team...

Podcast, Product Features, Resources, Training, Webinar

5 New MindFire OptiChannel Features Every Printer & Agency Needs to Know

Posted on May 10, 2021 by David Rosendahl

In May 2021’s Release, we’ve made 5 big improvements to Reporting, Dynamic Forms, Blueprints, and more! To get you up-to-speed, this page includes a set of concise resources to help you understand the new features, pulled from a live session I did with Kushal Dutta, EVP of Product, and a...

How a Growing Print Company Sells Direct Mail

Why 2021 Is The Year of Optichannel

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

Who’s Hiring in Print (And Some Alarming Trends)

What’s OptiChannel & Why You Should Care

What’s Working in Direct Mail Right Now?

Business Leaders: Why Are You Hiding THIS?

THIS Kind of LinkedIn Post Gets Dramatically More Views (and The Surprising Hashtag Research Results)

How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%

5 New MindFire OptiChannel Features Every Printer & Agency Needs to Know

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