Category Archives: Lead Generation

How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%

Excited to share our latest interview w/ Mackenzi Leinders (Director of Sales & Demand Gen, MindFire), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team...
LinkedIn Social Selling: Watch Now!

[WATCH] LinkedIn Social Selling: Unlocking the World’s Fastest-Growing, Most Misunderstood Market

What is LinkedIn Social Selling, and how does it help innovative companies reach and engage their prospects and clients? We just finished teaching a live workshop illustrating how LinkedIn helps marketing & sales organizations … and how to reconsider many of the common roadblocks like: Not...

The LinkedIn Playbook: Unlocking the World’s Fastest-Growing, Most Misunderstood Market — And The 4 Secrets to Siphoning Leads & Sales For Your Business

Not long ago, I didn’t believe in LinkedIn either. So I understand why some resist: Not enough time, it doesn’t bring value, not looking for a job, or don’t get how it’s supposed to work. Maybe you’ve tried LinkedIn, but it hasn’t “worked” for your bus...

Printers & Agencies: “How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services (And Create More Leads & Sales For Them With *THIS* Unusual Strategy)”

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites Then watch this session now. After a decade of work wi...

How a Little-known Marketing Framework Ignited New Client Revenue by 112% — Despite a Pandemic and Economic Recession

Marketing & Sales Pros Frustrated by COVID: If in a 90-min training, we teach you a way to grow your leads and sales … Without spending a penny more on advertising … Without buying new pricey technology … Without adding staff … Without you having to become some sort of su...

How Toolbox Studios Harnesses the Power of Print And ‘Optichannel’ Marketing to Help Clients Achieve Their Growth Objectives

Despite a pandemic and economic uncertainty, Toolbox Studios has maintained pre-COVID revenues (with no lay-offs) by creating campaigns for their clients weaving Direct Mail, Email, Social Ads (Facebook & LinkedIn), and Ringless Voicemail together. Join me and Joseph Manos (EVP, MindFire) where ...

The Underground ‘Social Selling’ Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy, And How You Can Too

On the heels of the live events with Brian Golod and Mike Robinson, it’s clear that many are looking for additional insight into how to reach clients and prospects. As I’m sure you’d agree, the COVID-19 crisis has changed everything. Especially for those in marketing & sales. G...