How Leading Companies Are Using Data-Driven Marketing

In this engaging session, we will uncover real-life examples and success stories that showcase the transformative impact of data-driven strategies. We are thrilled to announce we have some leaders in the print industry joining us: – Elly Chichester, Chief Marketing Officer, Allied Printing Co. – Dan Cornelius, Director of Integrated Marketing, Think Patented – David […]

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Ninety seven percent (97%) of marketers are using some sort of data-driven marketing to ensure they are maximizing their marketing spend. But most have not kept up with the latest marketing advancements when it comes to direct mail.  Are you a data-driven marketer looking for the next big thing? Direct mail just got a whole […]

5 New MindFire OmniChannel Features Every Printer & Agency Needs to Know

In May 2021’s Release, we’ve made 5 big improvements to Reporting, Dynamic Forms, Blueprints, and more! To get you up-to-speed, this page includes a set of concise resources to help you understand the new features, pulled from a live session I did with Kushal Dutta, EVP of Product, and a small group of attendees. If […]

How to Become Indispensable To Your Clients By Offering REAL OmniChannel Services

Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Join me in […]

How to Grow to $45 Million in Sales Selling Direct Mail + OmniChannel

Mike Robinson helped grow Summit Direct Mail from 0 to $45 million, selling print, mail, fulfillment, & OptiChannel marketing solutions. He has sold over half a BILLION personalized, OptiChannel Direct Mail pieces. What he shares is invaluable for any agency, commercial printer, or direct mail-minded leader/sales exec, and is now available to watch (video) or listen […]

How to Market, Sell, & Build Profitable OmniChannel Campaigns

Attention Printers, Agencies, & Marketing Services Companies:  Wondering how other successful service providers market, sell, and produce OptiChannel Clients for their Clients? Modern campaigns that orchestrate Direct Mail, Email, Facebook, LinkedIn, SMS, Ringless Voicemail, and other digital channels are required to reach and engage today’s B2B and B2C markets. No longer is a single-channel strategy […]