OptiChannel Marketing is a new way to generate leads for everyone, small or large
MindFire is smart software that helps you find and engage more leads, so you can sell more of your products & services.
What Exactly Is ‘OptiChannel’ Anyway?
OptiChannel Means Finding Your Audience on the Channels Best for Them.
Today's marketing requires more than just automation.
It’s about finding people on their optimal channels, and then contextualizing your communication to engage in the way they prefer.
If you’re struggling to get your prospects and clients to engage you, it’s likely because you’re using outdated channels and strategies.
That's why you need an OptiChannel strategy: to reach your audience on the devices and channels that are right for them.
Is MindFire OptiChannel For You?
Built for Printers
You gotta keep those presses fed, right? Maybe you’ve never had to market yourself or have relied on word-of-mouth, but now you need to grow leads and sales during this tough time.
Or, maybe you want to sell digital marketing services to your clients so you can differentiate from all the other printers beating on their door.
Those Silicon Valley companies ignore print. Not us. We’ve built our company around companies like yours!
And for Agencies
Need to offer your clients orchestrated digital campaigns using intelligent business logic and personalization? Then you need a partner to help you succeed.
With MindFire at your back, you can grow your agency by becoming an integrated and indispensable partner to your clients.
Move from unpredictable project work to retainer-based relationships, and prove your value to your clients by helping them reach their lead gen and sales goals using the optimal channel for each of their audiences.
& for Your Business
These days, almost all businesses struggle to reach their clients and prospects because they’re not using the optimal channel for their audience.
Email just doesn’t work the way it used to. Even reaching people on the phone is tough.
Sound familiar? We solve that with OptiChannel Social Marketing & Sales to drive engagement, conversations, leads, and sales in the places today’s modern buyer hangs out.
More Than 6,400 Companies Use MindFire
to Generate More Leads & Sales.
Agencies, printers, and marketers in higher education, automotive, financial services, and more rely on us to drive leads and sales.
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What People Say
"HP and MindFire helped us transform our business. We have worked with MindFire since 2007. They are on the forefront of changes to the technology that can offer more value to our clients."
Bill Barta
President and CEO, Rider Dickerson
"When we started in 2006, I never thought we’d be doing half the things that we are doing now! From building eCommerce friendly microsites to delivering triggered SMS text messages, MindFire’s capabilities have taken our marketing campaigns to the next level."
David Olson
Chief Operating Officer, Allegiance Fundraising
"Our OptiChannel marketing -- powered by MindFire -- now drives 80% of our new revenue."
Mike Robinson
Director of New Technology & Business Development, Summit Direct Mail
"Support, level of care and accessibility has been fantastic! Rock star service. Would recommend MindFire to anyone!"
Todd Schmautz
Director of Sales & Marketing, CBN Commercial Solutions
"MindFire is a fantastic platform, and really is the solution for Print Service Providers to get ahead of their competition, and be seen as the experts and "goto" company, by potential customers!"
Sean Concannon
Owner, Red Kit Visual Solutions
"You and your team have been incredibly helpful in assisting us in our migration over to MindFire. The support at Mindfire has been exceptional in helping with any questions or concerns during our transition!"
Christina Steiner
Graphic Designer, Lorex Inc
"I have found your support and willingness to help and assist with the learning to be unparalleled. If all companies took this approach our whole world would be on a different plane!"
W Paul Coates
Owner, BCP Digital Printing
"Really appreciate MindFire helping us be great "Partners in Success" with our Clients. Keep moving forward, MindFire!!!"
Fred Bonebrake
President, Breakthrough Direct Marketing
"I'm having a blast with my MindFire Platform. I'm SOOO glad I decided to invest!"
Cheryl Hartley
President, We Promote Local
"Good news! We just finished your training (your team was so helpful!), launched our first campaign, and we already have one new customer who has requested a quote on a $1,500 job!"
Lee Browner
President at MegaSolutions
"MindFire has helped me be creative, and is adaptable to all my needs -- and best yet, my response rates have been strong and sales are up!"
Dr. Josh Luke
Founder & Author at Health Wealth
"I give MindFire's Daily Activity Digest two thumbs up! I have a suspicion someone attempted to get on our website "semi-anonymously" yet MindFire was able to snag them as a 'Known Visitor' ... and turn them into a Lead!"
Daryl Pittman
Laser Image Printing & Marketing
Latest From the OptiChannel Weekly Live Series:
Live with David Rosendahl & The OptiChannel Community!
Weekly, gather with the OptiChannel Community to learn from hands-on practitioners who are reverse-engineering where their audience's attention is, and using the optimal channels to grow brand, create more leads, and grow sales. Here are three highlights from the show you might enjoy:
Direct Mail Ain’t Dead (There’s Just 1 Little Catch)
WATCH ON-DEMAND
Drew Ettinger (CEO, The Best Postcards) shares how his print business is growing 25% month-over-month in the home services vertical.
The USPS and Forrester Direct Mail Report
DOWNLOAD NOW
Forrester® and USPS Delivers™ research reveals Direct Mail secrets in Automotive, Financial Services, Travel, and Retail.
Cece Smith (CEO, Toolbox Studios) maintains pre-COVID sales weaving Direct Mail, Email, & Social together.