New Use Cases for Direct Mail: Personalized QR Codes, Direct Mail Match Back, Modern Personalized URLs & More
Watch this video to learn how Direct Mail is changing! Join us to learn about four new use cases you can offer your Clients, including: If you have questions or comments, drop them below, and we’ll get back to you ASAP. Enjoy! Four New Direct Mail Use Cases: Watch Now
How We Livestream: Equipment List
[Updated 11/12/2021] In a variety of live-streamed events, we gather the OptiChannel sales & marketing community to hear from business leaders in many industries. The goal is to learn from hands-on practitioners who use OptiChannel strategies and tactics to find and engage their audience on their optimal channels. We broadcast these events on Zoom, Facebook, […]
MINDFIRE OMNICHANNEL PLATFORM: 2021-Q3 PRODUCT UPDATES
Here are some noteworthy updates about the MindFire Platform! If you have any questions, fill out the form on any page of our website, and we’ll get in touch ASAP. [1] RELEASE OF MINDFIRE’S OPTICHANNEL PLATFORM If you’ve been in the MindFire family for some time, you’ve probably heard of (or used) the MindFire Studio […]
[WEB CLASS] The Underground Social Selling Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy (And How You Can Too)
For many Commercial Printers & Agencies, while the economy seems to be on the rise, the pandemic continues to cause difficulties — especially as it relates to engaging new clients and prospects. Given that very few answer their phone, reply to emails, or eagerly follow up on LinkedIn messages (haha!), a refrain we commonly hear […]
How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%
Excited to share our latest interview w/ Mackenzi Leinders (Director of Sales & Demand Gen, MindFire), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team used to grow, despite […]
5 New MindFire OmniChannel Features Every Printer & Agency Needs to Know
In May 2021’s Release, we’ve made 5 big improvements to Reporting, Dynamic Forms, Blueprints, and more! To get you up-to-speed, this page includes a set of concise resources to help you understand the new features, pulled from a live session I did with Kushal Dutta, EVP of Product, and a small group of attendees. If […]
How to Unlock LinkedIn to Drive More Sales Using the ‘Social Selling Assistant’
In this special session, Kushal Dutta, EVP of Product, and Joe Manos, EVP of Client Success, demonstrate how the new Social Selling Assistant helps you fill your funnel. Together, they cover a set of key topics you need to know to grow your leads & sales using the Social Selling Assistant, including: 1. The #1 marketing […]
How the Wayfair Sales Tax Decision Affects You & The Print Industry
Until recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts). However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Wayfair? The case is changing […]
[WATCH] LinkedIn Social Selling: Unlocking the World’s Fastest-Growing, Most Misunderstood Market
What is LinkedIn Social Selling, and how does it help innovative companies reach and engage their prospects and clients? We just finished teaching a live workshop illustrating how LinkedIn helps marketing & sales organizations … and how to reconsider many of the common roadblocks like: Not enough time, it doesn’t bring value, not looking for […]
What is OmniChannel?
You’re probably hearing the term “OptiChannel” more and more these days. And you might be wondering, “What does it mean? How does it help me meet my marketing and sales objectives?” Earlier today, I got to speak to a group of United States Postal Service execs, commercial printers, agencies, and B2B and B2C brand owners, […]