David Rosendahl, Author at MindFire, Inc.

Retailer J.Jill Learned the Hard Way Why Direct Mail Is Still Relevant

Posted on September 24, 2019 by David Rosendahl

If you saw this post (“Nordstrom President Cuts Direct Mail. Then This Happened.“), I recently found that Nordstrom blamed their slumping sales on (in part) a cut-back on direct mail. So when I noticed that another retailer — J.Jill’s (NYSE: JILL) — was getting ready fo...

Lead Generation, Print

Believing Any of These 6 Direct Mail Myths Reveals Your Marketing Knowledge is Worse Than You Think

Posted on September 23, 2019 by David Rosendahl

Numb. That’s what a growing number of people are becoming in response to the overwhelming onslaught of digital information. You know the feeling, right? Certainly, as consumers, you and I probably agree we’re bombarded on all sides. But I also imagine that from a marketing or sales...

Musings

Nordstrom President Cuts Direct Mail. Then This Happened.

Posted on September 22, 2019 by David Rosendahl

Which is Better For Sales: Direct Mail, or Digital? (It may not be what you think.)...

Uncategorized

The Impact of Artificial Intelligence (AI) in Print

Posted on August 30, 2019 by David Rosendahl

Sponsored by: Canon Solutions AmericaSpeakers: David Rosendahl, Co-founder, MindFire; Udi Arieli, Senior Director at EFI for Scheduling, PrintFlow and TGO You’d probably agree: Artificial Intelligence has been a big buzz phrase over the past few years. Whether it’s self-driving...

Training

Upcoming Web-Class Announced: “The Weird Lead Gen Strategy That’s Currently Creating 23 Leads PER DAY!”

Posted on August 16, 2019 by David Rosendahl

To all our friends in the print community — and back by popular demand — we’re going to host the next lead generation Web Class on August 28th, at 10a PST | 1p EST. We’ve held this class 6 times this year, and after each broadcast, my team and I refine the content and trainin...

Musings

Apple iOS13 Introduces a Feature That Would Have Kept 12 Year Old Steve Jobs From Making His Most Important Cold Call

Posted on July 5, 2019 by David Rosendahl

When Steve Jobs was 12 years old, he cold-called Hewlett-Packard’s co-founder Bill Hewlett. His goal was to request some leftover electronic parts to build a frequency counter. To Steve’s surprise, Hewlett picked up the phone. At first, Hewlett was amused and chuckled. No doubt struck ...

Lead Generation, Product Features

Using The Da Vinci “Lead Alerter” to Unlock Who’s Visiting Your Website

Posted on June 28, 2019 by David Rosendahl

Da Vinci’s “Lead Alerter” is a daily activity digest that shows you who’s visiting your corporate website so that you can turn otherwise anonymous traffic into leads. How It Works First, you insert a small snippet of HTML into all of your web site pages. This task is usually ...

Lead Generation, Musings

Rare 1997 Video That Explains the Marketing Genius of Steve Jobs

Posted on May 29, 2019 by David Rosendahl

I found an old, VHS-y recording from 1997 where Steve Jobs talks about marketing (and sales) in a way that was true when he said it, but perhaps even more true today. We live in such a noisy digital world clamoring for our attention, that to truly stand out as marketers, we’ve got to stand [&h...

Training

How to Break Through the Noise and Get Your Client’s F^@#*&$ Attention!

Posted on May 8, 2019 by David Rosendahl

Are you finding it harder than ever to cut through the noise and get your client’s attention? We sure do. And I’m of the belief that unless you start trying new things, it ain’t gonna get any easier. I’ve made it my life’s work to identify and employ new ways for busine...

Musings

Why You Should Do Things That Don’t Scale

Posted on April 18, 2019 by David Rosendahl

I often find myself thinking about how to grow — people, revenue, me — and looking for activities that have high leverage. By “high leverage,” I mean things that can be done or performed once and multiplied many times over. At times, however, I stumble on an idea that doesn&#...

Retailer J.Jill Learned the Hard Way Why Direct Mail Is Still Relevant

Believing Any of These 6 Direct Mail Myths Reveals Your Marketing Knowledge is Worse Than You Think

Nordstrom President Cuts Direct Mail. Then This Happened.

The Impact of Artificial Intelligence (AI) in Print

Upcoming Web-Class Announced: “The Weird Lead Gen Strategy That’s Currently Creating 23 Leads PER DAY!”

Apple iOS13 Introduces a Feature That Would Have Kept 12 Year Old Steve Jobs From Making His Most Important Cold Call

Using The Da Vinci “Lead Alerter” to Unlock Who’s Visiting Your Website

Rare 1997 Video That Explains the Marketing Genius of Steve Jobs

How to Break Through the Noise and Get Your Client’s F^@#*&$ Attention!

Why You Should Do Things That Don’t Scale

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