So ya’ll seem to love Direct Mail stats, and I’m back with a few more from the ANA/DMA Response Rate Report. Last time, I told you how direct mail adoption is now tied with social media (mind-blowing), and how response rates for both house and prospect lists have nearly doubled. Today, I bring y...

Wow! Did you know that Direct Mail ties with social media as the second most used medium? According to the DMA’s recently-released research in “Response Rate Report: Performance and Cost Metrics Across Direct Media,” direct mail is used by 57% of surveyed marketers — matching...