Print Archives - MindFire, Inc.

Print, Product Features, Resources, Thought Leadership, Training, Webinar

New Use Cases for Direct Mail: Personalized QR Codes, Direct Mail Match Back, Modern Personalized URLs & More

Posted on January 26, 2022 by David Rosendahl

Watch this video to learn how Direct Mail is changing! Join us to learn about four new use cases you can offer your Clients, including: If you have questions or comments, drop them below, and we’ll get back to you ASAP. Enjoy! Four New Direct Mail Use Cases: Watch Now...

Podcast, Print, Thought Leadership, Webinar

How Innovative Print Use Cases Are Driving Economic Recovery & Growth for Printers, In-Plants, & Agencies

Posted on August 20, 2021 by David Rosendahl

In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies. Watch or listen to this informative interview as we probe Mary Ann’s...

Case Study, Musings, Print, Thought Leadership

How This Print Company Grows 25% Each Month Selling Direct Mail

Posted on July 29, 2021 by David Rosendahl

Succeeding in selling direct mail in today’s world takes a new set of skills. To understand how successful print leaders are selling, we document their sales processes in case studies like this, explore their sales methodologies in podcasts like this one, and via interviews like the one be...

Print, Thought Leadership

Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail

Posted on July 26, 2021 by David Rosendahl

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. For some, this is undoubtedly a struggle. But, for others, their success is demonstrated in their growth and the sales results they drive for their clients. ...

Case Study, Lead Generation, LinkedIn, Podcast, Print, Thought Leadership, Training, Webinar

How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%

Posted on May 26, 2021 by David Rosendahl

Excited to share our latest interview w/ Mackenzi Leinders (Director of Sales & Demand Gen, MindFire), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team...

Podcast, Print, Thought Leadership, Training, Webinar

How the Wayfair Sales Tax Decision Affects You & The Print Industry

Posted on April 16, 2021 by David Rosendahl

Until recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts). However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Way...

Lead Generation, LinkedIn, Print, Thought Leadership, Training, Webinar

[WATCH] LinkedIn Social Selling: Unlocking the World’s Fastest-Growing, Most Misunderstood Market

Posted on March 12, 2021 by David Rosendahl

What is LinkedIn Social Selling, and how does it help innovative companies reach and engage their prospects and clients? We just finished teaching a live workshop illustrating how LinkedIn helps marketing & sales organizations … and how to reconsider many of the common roadblocks like: Not...

LinkedIn, Print, Resources, Thought Leadership, Training, Webinar

What is OptiChannel?

Posted on March 11, 2021 by David Rosendahl

You’re probably hearing the term “OptiChannel” more and more these days. And you might be wondering, “What does it mean? How does it help me meet my marketing and sales objectives?” Earlier today, I got to speak to a group of United States Postal Service execs, commerci...

Lead Generation, LinkedIn, Print, Thought Leadership, Training, Webinar

The LinkedIn Playbook: Unlocking the World’s Fastest-Growing, Most Misunderstood Market — And The 4 Secrets to Siphoning Leads & Sales For Your Business

Posted on March 5, 2021 by David Rosendahl

Not long ago, I didn’t believe in LinkedIn either. So I understand why some resist: Not enough time, it doesn’t bring value, not looking for a job, or don’t get how it’s supposed to work. Maybe you’ve tried LinkedIn, but it hasn’t “worked” for your bus...

Lead Generation, Podcast, Print, Thought Leadership, Training, Webinar

How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital

Posted on February 19, 2021 by David Rosendahl

Today’s LIVE event was another insightful look at how direct mail & digital work together to drive real, meaningful business results. On the show today were: During the interview, I dug into Rachel’s: Plus, I asked her the top questions posed by the community, and got her to share nu...

New Use Cases for Direct Mail: Personalized QR Codes, Direct Mail Match Back, Modern Personalized URLs & More

How Innovative Print Use Cases Are Driving Economic Recovery & Growth for Printers, In-Plants, & Agencies

How This Print Company Grows 25% Each Month Selling Direct Mail

Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail

How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%

How the Wayfair Sales Tax Decision Affects You & The Print Industry

[WATCH] LinkedIn Social Selling: Unlocking the World’s Fastest-Growing, Most Misunderstood Market

What is OptiChannel?

The LinkedIn Playbook: Unlocking the World’s Fastest-Growing, Most Misunderstood Market — And The 4 Secrets to Siphoning Leads & Sales For Your Business

How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital

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