Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials.
Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you.
If capturing the attention of younger consumers is important to you, don’t miss this important episode!
Dave mentions these charts as he explores the consumption of print by various demographics. They’re included here for reference: Click Here to view the entire WhatTheyTh!nk article
Figure 1. Share of Direct Mail that is Read/Reviewed
Figure 2. Views on Climate Change
Source: Gen Z, Millennials Stand Out for Climate Change Activism; Pew Research Center 2021