How This Print Company Grows 25% Each Month Selling Direct Mail
Succeeding in selling direct mail in today’s world takes a new set of skills. To understand how successful print leaders are selling, we document their sales processes in case studies like this, explore their sales methodologies in podcasts like this one, and via interviews like the one below with Andrew Ettinger, CEO of The Best […]
How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%
Excited to share our latest interview w/ Mackenzi Leinders (Director of Sales & Demand Gen, MindFire), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team used to grow, despite […]
Direct Mail Ain’t Dead (There’s Just 1 Little Catch)
Is direct mail dead? Think again. The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients – Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direct Mail […]
How a Little-known Marketing Framework Ignited New Client Revenue by 112% — Despite a Pandemic and Economic Recession
Marketing & Sales Pros Frustrated by COVID: If in a 90-min training, we teach you a way to grow your leads and sales … Without spending a penny more on advertising … Without buying new pricey technology … Without adding staff … Without you having to become some sort of super salesperson … And if […]
How Toolbox Studios Harnesses the Power of Print And ‘Omnichannel’ Marketing to Help Clients Achieve Their Growth Objectives
Despite a pandemic and economic uncertainty, Toolbox Studios has maintained pre-COVID revenues (with no lay-offs) by creating campaigns for their clients weaving Direct Mail, Email, Social Ads (Facebook & LinkedIn), and Ringless Voicemail together. Join me and Joseph Manos (EVP, MindFire) where we’ll interview Cece Smith, CEO of ToolBox Studios, to learn: Cece also shares […]
How Summit Direct Mail Grew to $40+ Million By Blending Print & OmniChannel Marketing
Attention Direct Mail Faithful: In this interview, Mike Robinson from Summit Direct Mail reveals how they've built their $40+ million print & mail org. Watch now to learn how they've profitably created direct mail solutions that heavily incorporate digital channels, including: Personalized URLs ("PURLs") Email SMS Ringless Voicemail Highly personalized Landing Pages and Microsites Drawing [...] Summit Direct Mail Blends Digital & Print With OmniChannel Marketing, Grows to $36 Million
Led by owner John Barber and Mike Robinson, the creative team at Summit Direct Mail combine direct mail with Personalized URLs (“PURLS”), 1:1 landing pages, SMS text, call center management, and other channels to create predictable, scalable, and measurable campaigns for their clients. Using the OptiChannel precept of finding consumers on the channels they’re most […]