David Rosendahl, Author at MindFire, Inc.

They Laughed When I Said I Use Direct Mail — But When They Saw The Response Rates!

Posted on April 17, 2019 by David Rosendahl

So ya’ll seem to love Direct Mail stats, and I’m back with a few more from the ANA/DMA Response Rate Report. Last time, I told you how direct mail adoption is now tied with social media (mind-blowing), and how response rates for both house and prospect lists have nearly doubled. Today, I bring y...

Lead Generation

Wait! Direct Mail Ain’t Dead?! (Aka: Direct Mail Ties with Social Media as the Second Most Used Medium)

Posted on April 5, 2019 by David Rosendahl

Wow! Did you know that Direct Mail ties with social media as the second most used medium? According to the DMA’s recently-released research in “Response Rate Report: Performance and Cost Metrics Across Direct Media,” direct mail is used by 57% of surveyed marketers — matching...

Lead Generation, Training

New Marking Technology Every Printer MUST Know About: ABM, CDP, and AI … What The?!

Posted on April 5, 2019 by David Rosendahl

A big part of our member base is comprised of commercial printers: men and woman who put ink on paper and serve a vital part of the world economy. If you’re a leader at your print company, and your firm is involved in the creation of print products that help their clients drive leads and [&hel...

Come See Us!

Come See Us at MarTech April 3-5 at the San Jose Convention Center

Posted on March 28, 2019 by David Rosendahl

Our folks have been busy with tradeshows lately! Last week was Dscoop, and next week is MarTech. If you’re headed to the show, watch this very short video and gift a Starbucks gift card for your time!...

Integrations, Product Features

HP PrintOS and MindFire Da Vinci Coming to Dscoop!

Posted on March 20, 2019 by David Rosendahl

Back in this post, I shared how our team has been working closing with HP to offer Da Vinci as an app within the PrintOS Marketplace. Both teams have been hard at work preparing to unveil this at the upcoming Dscoop conference in Florida, and we’re already getting some questions about what exa...

Lead Generation

Do You Suffer from the “Zero Data” Problem?

Posted on March 5, 2019 by David Rosendahl

Many companies (both large and small) suffer from a lack of data in three key areas, and more often than not, fall into a false pattern of thought that keeps them from growing their lead flow and filling their sales pipeline. We call this the “zero data” problem, and chances are, you&#82...

Product Features

Da Vinci CRM

Posted on March 1, 2019 by David Rosendahl

I’ve found the only way to get stuff done these days is if I block out hours of uninterrupted time to focus. Often, this requires locking myself into an office and shutting down all distractions. I’m not sure if it’s because I’m getting older (uh oh!), or the demands of a gro...

Affiliate Program

Announcing the Da Vinci Affiliate Program

Posted on February 28, 2019 by David Rosendahl

When we released Da Vinci in 2018, we had high hopes for engaging new parts of the market that desperately need help generating more leads to drive their sales. So far, the early results are very promising! With Da Vinci, our goal is to create software and services and that people LOVE to use becaus...

Product Features

PrintOS and MindFire Da Vinci

Posted on February 26, 2019 by David Rosendahl

Earlier today, I got to see how Da Vinci is integrated into HP’s PrintOS! This means that anyone using PrintOS from HP is going to be able to add MindFire Da Vinci via the PrintOS “Marketplace” (kind of like your phone’s app store). Work is still underway between both the Min...

Thought Leadership

[Podcast] This Weird Lead Gen Strategy Could Save Your Company

Posted on February 18, 2019 by David Rosendahl

As a business owner, one of my frustrations has been scaling a predictable flow of leads and sales. Has this been true for you, too? About 2.5 years ago, I decided to throw myself head-first into understanding why it was such a problem for us. This took me down a long and windy path of […]...

They Laughed When I Said I Use Direct Mail — But When They Saw The Response Rates!

Wait! Direct Mail Ain’t Dead?! (Aka: Direct Mail Ties with Social Media as the Second Most Used Medium)

New Marking Technology Every Printer MUST Know About: ABM, CDP, and AI … What The?!

Come See Us at MarTech April 3-5 at the San Jose Convention Center

HP PrintOS and MindFire Da Vinci Coming to Dscoop!

Do You Suffer from the “Zero Data” Problem?

Da Vinci CRM

Announcing the Da Vinci Affiliate Program

PrintOS and MindFire Da Vinci

[Podcast] This Weird Lead Gen Strategy Could Save Your Company

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