David Rosendahl, Author at MindFire, Inc.

Riches to Rags to Riches: A Printer’s Story

Posted on November 12, 2021 by David Rosendahl

In this episode, hear WhatTheyThink’s Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew’s personal “origin story,” going from ...

Thought Leadership, Training

How We Livestream: Equipment List

Posted on November 11, 2021 by David Rosendahl

[Updated 11/12/2021] In a variety of live-streamed events, we gather the OptiChannel sales & marketing community to hear from business leaders in many industries. The goal is to learn from hands-on practitioners who use OptiChannel strategies and tactics to find and engage their audience on thei...

Podcast, Resources, Webinar

How to Market, Sell, & Build Profitable OptiChannel Campaigns

Posted on October 26, 2021 by David Rosendahl

Attention Printers, Agencies, & Marketing Services Companies: Wondering how other successful service providers market, sell, and produce OptiChannel Clients for their Clients? Modern campaigns that orchestrate Direct Mail, Email, Facebook, LinkedIn, SMS, Ringless Voicemail, and other digit...

Podcast, Thought Leadership, Webinar

How Andrew Ettinger Went from Homeless to Print Company Owner Growing 25% Monthly

Posted on October 20, 2021 by David Rosendahl

Succeeding in the world of print is difficult for many these days. Whether its supply shortages, difficulties finding qualified staff, or fighting the deceptive allure of digital-only ad budgets, growing a print company is not something easily done. Which is why Andrew Ettinger’s story (CEO, T...

Podcast, Thought Leadership, Webinar

[Video Mastermind] Learn Cutting-Edge Marketing & Sales Strategics From Tom Casey, Lou Hobaica, & Other Home Service Leaders

Posted on October 7, 2021 by David Rosendahl

Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more eff...

Podcast, Thought Leadership

How to Use the Facebook Algorithm To Your Advantage

Posted on September 21, 2021 by David Rosendahl

We are presenting a three-part series about how Facebook works, by diving into a report they just published on the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to al...

Podcast, Print, Thought Leadership, Webinar

How Innovative Print Use Cases Are Driving Economic Recovery & Growth for Printers, In-Plants, & Agencies

Posted on August 20, 2021 by David Rosendahl

In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies. Watch or listen to this informative interview as we probe Mary Ann’s...

Podcast, Thought Leadership

Postal Customer Council Florida: The Year of OptiChannel

Posted on August 17, 2021 by David Rosendahl

This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen (or scroll down for the video) as he describes the day-to-day application of this ne...

Podcast, Thought Leadership, Webinar

How to Create “Shoulder Season” Leads With This Unique Mailer & Registration Sticker

Posted on August 12, 2021 by David Rosendahl

We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies! This highly interactive session was both lively and educational. Every other month or so, we gather this private group of clients from The Best Postcards (www.thebestpostcards.com) in ...

Podcast, Resources, Thought Leadership, Webinar

How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel

Posted on August 10, 2021 by David Rosendahl

Mike Robinson helped grow Summit Direct Mail from 0 to $45 million, selling print, mail, fulfillment, & OptiChannel marketing solutions. He has sold over half a BILLION personalized, OptiChannel Direct Mail pieces. What he shares is invaluable for any agency, commercial printer, or direct m...

Riches to Rags to Riches: A Printer’s Story

How We Livestream: Equipment List

How to Market, Sell, & Build Profitable OptiChannel Campaigns

How Andrew Ettinger Went from Homeless to Print Company Owner Growing 25% Monthly

[Video Mastermind] Learn Cutting-Edge Marketing & Sales Strategics From Tom Casey, Lou Hobaica, & Other Home Service Leaders

How to Use the Facebook Algorithm To Your Advantage

How Innovative Print Use Cases Are Driving Economic Recovery & Growth for Printers, In-Plants, & Agencies

Postal Customer Council Florida: The Year of OptiChannel

How to Create “Shoulder Season” Leads With This Unique Mailer & Registration Sticker

How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel

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