Youtube Icon-linkedin
Log In
  • Home
  • Why MindFire?
  • Solutions
    • Concierge Partnership Program
    • Enterprise Marketing Automation
  • Contact
Menu
  • Home
  • Why MindFire?
  • Solutions
    • Concierge Partnership Program
    • Enterprise Marketing Automation
  • Contact
Schedule Free Consultation
Case Study, Musings, Print, Thought Leadership

How This Print Company Grows 25% Each Month Selling Direct Mail

Posted on July 29, 2021 by David Rosendahl
Succeeding in selling direct mail in today’s world takes a new set of skills.   To understand how successful print leaders are selling, we document their sales processes in case studies like this, explore their sales methodologies in podcasts like this one, and via interviews like the one be...
Read More
Lead Generation, Musings

Apple is Building an iPhone Feature That Could Destroy the Cold Calling Industry, and Nobody Even Noticed

Posted on October 10, 2019 by David Rosendahl
Buried 5,953 words into the iOS 13 release notes is a new feature that may have a profound impact on salespeople relying on phone calls: the new iOS (coming this fall) will automatically silence any calls coming from an unknown number, and send them directly to voicemail. Here’s the exact feat...
Read More
Musings, Print

Retailer J.Jill Learned the Hard Way Why Direct Mail Is Still Relevant

Posted on September 24, 2019 by David Rosendahl
If you saw this post (“Nordstrom President Cuts Direct Mail. Then This Happened.“), I recently found that Nordstrom blamed their slumping sales on (in part) a cut-back on direct mail. So when I noticed that another retailer — J.Jill’s (NYSE: JILL) — was getting ready fo...
Read More
Musings

Nordstrom President Cuts Direct Mail. Then This Happened.

Posted on September 22, 2019 by David Rosendahl
Which is Better For Sales: Direct Mail, or Digital? (It may not be what you think.)...
Read More
Musings

Apple iOS13 Introduces a Feature That Would Have Kept 12 Year Old Steve Jobs From Making His Most Important Cold Call

Posted on July 5, 2019 by David Rosendahl
When Steve Jobs was 12 years old, he cold-called Hewlett-Packard’s co-founder Bill Hewlett.  His goal was to request some leftover electronic parts to build a frequency counter. To Steve’s surprise, Hewlett picked up the phone. At first, Hewlett was amused and chuckled. No doubt struck ...
Read More
Lead Generation, Musings

Rare 1997 Video That Explains the Marketing Genius of Steve Jobs

Posted on May 29, 2019 by David Rosendahl
I found an old, VHS-y recording from 1997 where Steve Jobs talks about marketing (and sales) in a way that was true when he said it, but perhaps even more true today. We live in such a noisy digital world clamoring for our attention, that to truly stand out as marketers, we’ve got to stand [&h...
Read More
Musings

Why You Should Do Things That Don’t Scale

Posted on April 18, 2019 by David Rosendahl
I often find myself thinking about how to grow — people, revenue, me — and looking for activities that have high leverage. By “high leverage,” I mean things that can be done or performed once and multiplied many times over. At times, however, I stumble on an idea that doesn&#...
Read More

Search the blog

Subscribe to OptiChannel Insights via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 38 other subscribers

Top Posts

  • Data Driven Marketing March 13, 2023
  • QR Code Guide March 13, 2023
  • 5 New MindFire OptiChannel Features Every Printer & Agency Needs to Know March 7, 2023
  • How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services March 7, 2023
  • How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel March 7, 2023

MindFire data analytics and digital marketing are the white-label power behind America’s leading mailers. The only choice for high-volume mailers that need to deliver to scale.

Quick Navigation

Home
About
Contact
Careers

support@mindfireinc.com

(877) 560-3473

Youtube Linkedin
  • Copyright © 2023 MindFire, Inc ®. All Rights Reserved.
  • Privacy Policy
  • Terms of Service
 

Loading Comments...