Print Archives - Page 4 of 4

EXCLUSIVE: Interview with EVP Joe Manos

Posted on October 30, 2019 by David Rosendahl

In this exclusive video, you’ll learn from Executive Vice President Joe Manos about how printers can grow their revenues using MindFire’s innovative marketing technology. Recorded live at PRINTING United, you’ll learn: The types of companies that can benefit from multi-channel mark...

Print

Printers: This Industry is Growing 36%. Here’s Why You Absolutely Should Pay Attention

Posted on October 7, 2019 by David Rosendahl

With 3-ish months left in the year, I take the optimistic view and say that you’ve got plenty of time left to meet your end-of-year sales goals. The key? Where you put your time and energy this month. Hot off the presses is this study of the Top 25 Hot Markets for Printing in 2019-2020, [&hell...

Print

[PODCAST] 9 Simple, Data-backed Tactics That Will Keep Your Print Company Competitive (And Why Quality is NEVER a Race to the Bottom)

Posted on October 1, 2019 by Mackenzi Farsheed

Dave Rosendahl (Co-Founder & President) is featured in today’s episode of the GAMUT Podcast! In the episode, he shares unique insights on how leading commercial print companies, sales professionals, and marketing executives are using new and unusual ways to get the attention of their clien...

Lead Generation, Print

They Snickered When I Said Direct Mail — but Not When They Saw The Facts!

Posted on October 1, 2019 by David Rosendahl

Numb. That’s what a growing number of people are becoming in response to the overwhelming onslaught of digital information. You know the feeling, right? Certainly, as consumers, you and I probably agree we’re bombarded on all sides. But I also imagine that from a marketing or sales...

Musings, Print

Retailer J.Jill Learned the Hard Way Why Direct Mail Is Still Relevant

Posted on September 24, 2019 by David Rosendahl

If you saw this post (“Nordstrom President Cuts Direct Mail. Then This Happened.“), I recently found that Nordstrom blamed their slumping sales on (in part) a cut-back on direct mail. So when I noticed that another retailer — J.Jill’s (NYSE: JILL) — was getting ready fo...

Lead Generation, Print

Believing Any of These 6 Direct Mail Myths Reveals Your Marketing Knowledge is Worse Than You Think

Posted on September 23, 2019 by David Rosendahl

Numb. That’s what a growing number of people are becoming in response to the overwhelming onslaught of digital information. You know the feeling, right? Certainly, as consumers, you and I probably agree we’re bombarded on all sides. But I also imagine that from a marketing or sales...

Lead Generation, Print

[PODCAST] Nordstrom & J. Jill Make a $125 Million Error by Cutting Direct Mail (Your Customers Are Probably Making the Same Mistake)

Posted on July 8, 2019 by Mackenzi Farsheed

Nordstrom and J. Jill haven’t spoken about their failure with Direct Mail: until now. Incredibly, both retailers just made extraordinary statements to Wall Street after their revenues fell. In both situations, Direct Mail was involved (and not in the way you think). In this episode of the &#82...

EXCLUSIVE: Interview with EVP Joe Manos

Printers: This Industry is Growing 36%. Here’s Why You Absolutely Should Pay Attention

[PODCAST] 9 Simple, Data-backed Tactics That Will Keep Your Print Company Competitive (And Why Quality is NEVER a Race to the Bottom)

They Snickered When I Said Direct Mail — but Not When They Saw The Facts!

Retailer J.Jill Learned the Hard Way Why Direct Mail Is Still Relevant

Believing Any of These 6 Direct Mail Myths Reveals Your Marketing Knowledge is Worse Than You Think

[PODCAST] Nordstrom & J. Jill Make a $125 Million Error by Cutting Direct Mail (Your Customers Are Probably Making the Same Mistake)

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