Print Archives - Page 3 of 4

Summit Direct Mail Blends Digital & Print With OptiChannel Marketing, Grows to $36 Million

Posted on July 13, 2020 by David Rosendahl

Led by owner John Barber and Mike Robinson, the creative team at Summit Direct Mail combine direct mail with Personalized URLs (“PURLS”), 1:1 landing pages, SMS text, call center management, and other channels to create predictable, scalable, and measurable campaigns for their clients. U...

Lead Generation, Print, Thought Leadership, Training, Webinar

How Print Saves the 2020 Economy

Posted on June 18, 2020 by David Rosendahl

The bad economy is sticking around, and it may get worse. But … it could be your best friend. Because of COVID-19 and the lousy economy, companies are spending significant portions of their budget on *new* print & marketing projects. Shouldn’t more of these opportunities benefit you?...

Print, Thought Leadership, Training, Webinar

[On-Demand] “Contextual Digital Engagement – Table Stakes in the Future of Financial Services”

Posted on June 4, 2020 by David Rosendahl

COVID-19 has dramatically accelerated our shift to digital, creating a lasting behavior change in customers. But what exactly is changing? Earlier today, I moderated a panel discussion with BlueRush, in partnership with PwC, InfoSlips, CSI, and Nikia Dx to dig into this topic. I asked them questions...

Lead Generation, Print, Thought Leadership, Training, Webinar

How to Sell During a Downturn From 4 Printers Who Are Doing It

Posted on May 22, 2020 by David Rosendahl

I’ve moderated many a panel in my day, but this one may top them all in terms of audience excitement, panel energy, and value-bombs dropped. WOW! Because the COVID-19 crisis has changed everything, we hand-picked 4 commercial, packaging, and wide format print professionals to understand how th...

Lead Generation, Print, Thought Leadership, Training, Webinar

[NOW ON-DEMAND] How Printers Should Adapt Their Sales & Marketing Strategy for COVID-19

Posted on May 6, 2020 by David Rosendahl

As COVID-19 circles the globe, commercial printers are asking themselves a profound question: Is my sales and marketing strategy still relevant in the current environment? Earlier today, I joined a team of Tharstern executives, and along with Matthew Parker from Profitable Print Relationships, we sh...

Print, Thought Leadership, Training, Webinar

[VIDEO] Why You Should Consider 3D Printing Now (And After) COVID-19

Posted on April 13, 2020 by David Rosendahl

Over the past 2 weeks, I have been getting a lot of questions from the 2D print community about whether expanding to 3D Printing is a good investment given COVID. You’ve probably seen how 3D Printing is assisting in the creation of PPE and other essential products that are in high demand. So I...

Print, Thought Leadership, Training, Webinar

[EXPERT PANEL] COVID-19’s Impact on Marketing, Sales, & Leadership

Posted on March 19, 2020 by David Rosendahl

How will COVID-19 impact sales and marketing? How will print, mail, and communication change as we see our way through this storm? Earlier today, I moderated a panel of experts from a variety of disciplines to discuss these areas of business and life that are profoundly changing. Joining me we...

Print, Training, Webinar

How to Improve Print Customer Experience and Reduce Postage Costs With the 2020 USPS Promotions

Posted on March 12, 2020 by David Rosendahl

While the world swirls with news of COVID-19 and related events, I tried to bring a sense of calm and focus in the moderation of today’s panel with executives from Ricoh USA, United States Postal Service, and BlueRush. Our goal was to understand how direct mail and digital work together, and t...

Lead Generation, Print

[Webinar] “Think Outside The Mailbox” (👉 What’s Coming in 2020)

Posted on December 13, 2019 by David Rosendahl

Really, direct mail? Aren’t we past that? Not if you’re paying attention to the latest data from innovative marketers who instead of staying married their favorite channel out of emotion, instead find pockets of under-priced customer attention. And in some cases, believe it or not, we&#8...

Lead Generation, Print, Training

[On-Demand] How In-plants Can Promote Their Print Services & Overcome a Lack of Awareness Using a Little-Known Strategy

Posted on October 31, 2019 by David Rosendahl

Yesterday, I had a chance to speak to a gathering of IPMA (In-Plan Printing and Mailing Association) professionals. If you’re not familiar with in-plant printing, this is the industry term for folks who do in-house corporate publishing and printing. Instead of outsourcing to a commercial print...

Summit Direct Mail Blends Digital & Print With OptiChannel Marketing, Grows to $36 Million

How Print Saves the 2020 Economy

[On-Demand] “Contextual Digital Engagement – Table Stakes in the Future of Financial Services”

How to Sell During a Downturn From 4 Printers Who Are Doing It

[NOW ON-DEMAND] How Printers Should Adapt Their Sales & Marketing Strategy for COVID-19

[VIDEO] Why You Should Consider 3D Printing Now (And After) COVID-19

[EXPERT PANEL] COVID-19’s Impact on Marketing, Sales, & Leadership

How to Improve Print Customer Experience and Reduce Postage Costs With the 2020 USPS Promotions

[Webinar] “Think Outside The Mailbox” (👉 What’s Coming in 2020)

[On-Demand] How In-plants Can Promote Their Print Services & Overcome a Lack of Awareness Using a Little-Known Strategy

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