As COVID-19 circles the globe, commercial printers are asking themselves a profound question:
Is my sales and marketing strategy still relevant in the current environment?
Earlier today, I joined a team of Tharstern executives, and along with Matthew Parker from Profitable Print Relationships, we shared ideas to help printers adapt their approach to the current COVID-19 situation.
We discussed how printing companies can pivot their sales approach and marketing message to work best in the current environment, and shared our take on how best to:
✅ Identify the people and companies to be speaking to right now — and the mistakes you should avoid in this communication
✅ Approach selling in today’s business environment (this is key)
✅ Deliver thoughtful marketing campaigns that address the current challenges (caution: you need to know *this* OptiChannel framework to get noticed)
✅ Do more online so you can make it easier for your customers to do business with you
Watch On-Demand Now
COVID-19 impacting your leads and sales, and don’t know the best way to restart?
Join David Rosendahl (president) as he shows you an unusual way to create leads and sales — without spending on ads or hiring more people. Learn what you’re missing about LinkedIn, Facebook (and even email), and learn how to re-start your lead and sales pipeline with the unorthodox “OPTICHANNEL” Framework.
100 min Masterclass + 20 min Q&A. | Cost: $0 | Best for: Agencies, Printers, and B2B Orgs.
→ YES! RSVP NOW!