Blog - Page 6 of 11 - MindFire, Inc.

Summit Direct Mail Blends Digital & Print With OptiChannel Marketing, Grows to $36 Million

Posted on July 13, 2020 by David Rosendahl

Led by owner John Barber and Mike Robinson, the creative team at Summit Direct Mail combine direct mail with Personalized URLs (“PURLS”), 1:1 landing pages, SMS text, call center management, and other channels to create predictable, scalable, and measurable campaigns for their clients. U...

Training, Webinar

Protected: The Unusual ‘OptiChannel’ Strategy [MASTERCLASS MATERIALS]

Posted on June 25, 2020 by David Rosendahl

There is no excerpt because this is a protected post....

Lead Generation, Print, Thought Leadership, Training, Webinar

How Print Saves the 2020 Economy

Posted on June 18, 2020 by David Rosendahl

The bad economy is sticking around, and it may get worse. But … it could be your best friend. Because of COVID-19 and the lousy economy, companies are spending significant portions of their budget on *new* print & marketing projects. Shouldn’t more of these opportunities benefit you?...

Print, Thought Leadership, Training, Webinar

[On-Demand] “Contextual Digital Engagement – Table Stakes in the Future of Financial Services”

Posted on June 4, 2020 by David Rosendahl

COVID-19 has dramatically accelerated our shift to digital, creating a lasting behavior change in customers. But what exactly is changing? Earlier today, I moderated a panel discussion with BlueRush, in partnership with PwC, InfoSlips, CSI, and Nikia Dx to dig into this topic. I asked them questions...

Lead Generation, Print, Thought Leadership, Training, Webinar

How to Sell During a Downturn From 4 Printers Who Are Doing It

Posted on May 22, 2020 by David Rosendahl

I’ve moderated many a panel in my day, but this one may top them all in terms of audience excitement, panel energy, and value-bombs dropped. WOW! Because the COVID-19 crisis has changed everything, we hand-picked 4 commercial, packaging, and wide format print professionals to understand how th...

Lead Generation, Print, Thought Leadership, Training, Webinar

[NOW ON-DEMAND] How Printers Should Adapt Their Sales & Marketing Strategy for COVID-19

Posted on May 6, 2020 by David Rosendahl

As COVID-19 circles the globe, commercial printers are asking themselves a profound question: Is my sales and marketing strategy still relevant in the current environment? Earlier today, I joined a team of Tharstern executives, and along with Matthew Parker from Profitable Print Relationships, we sh...

Training, Webinar

The Power of LinkedIn Groups: The New Way to Create Leads & Sales Opportunities

Posted on April 22, 2020 by David Rosendahl

Even pre-COVID, LinkedIn was HOT, generating new leads & sales opportunities for all sorts of companies. Now, as thousands of businesses need help recovering from shut-down — and millions frantically search for the next sales opportunity — learning the latest LinkedIn strategy is ess...

Product Features, Thought Leadership, Training, Webinar

Enabling Curbside Ordering During COVID-19

Posted on April 17, 2020 by David Rosendahl

Do you have restaurants, retail stores as Clients? Need a simple way to enable them with online ordering for curbside pick-up? We’ve been surprised at the % of small restaurants and retail locations that don’t have this capability. If you have folks like this in your customer base, we&#8...

Print, Thought Leadership, Training, Webinar

[VIDEO] Why You Should Consider 3D Printing Now (And After) COVID-19

Posted on April 13, 2020 by David Rosendahl

Over the past 2 weeks, I have been getting a lot of questions from the 2D print community about whether expanding to 3D Printing is a good investment given COVID. You’ve probably seen how 3D Printing is assisting in the creation of PPE and other essential products that are in high demand. So I...

Thought Leadership

The Small Business Owner’s Guide to the CARES Act

Posted on March 31, 2020 by David Rosendahl

The CARES Act includes many provisions to help you mitigate COVID-19’s impact. Here are a variety of resources to help you get up-to-speed quickly. Have questions? We’re here to help. Join the COVID-19 group on LinkedIn (https://www.linkedin.com/groups/12386167/) or email us at d...

Summit Direct Mail Blends Digital & Print With OptiChannel Marketing, Grows to $36 Million

Protected: The Unusual ‘OptiChannel’ Strategy [MASTERCLASS MATERIALS]

How Print Saves the 2020 Economy

[On-Demand] “Contextual Digital Engagement – Table Stakes in the Future of Financial Services”

How to Sell During a Downturn From 4 Printers Who Are Doing It

[NOW ON-DEMAND] How Printers Should Adapt Their Sales & Marketing Strategy for COVID-19

The Power of LinkedIn Groups: The New Way to Create Leads & Sales Opportunities

Enabling Curbside Ordering During COVID-19

[VIDEO] Why You Should Consider 3D Printing Now (And After) COVID-19

The Small Business Owner’s Guide to the CARES Act

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