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[PODCAST] Nordstrom & J. Jill Make a $125 Million Error by Cutting Direct Mail (Your Customers Are Probably Making the Same Mistake)

Nordstrom and J. Jill haven’t spoken about their failure with Direct Mail: until now. Incredibly, both retailers just made extraordinary statements to Wall Street after their revenues fell. In both situations, Direct Mail was involved (and not in the way you think). In this episode of the &#82...