How We Livestream: Equipment List

Every Friday morning, we gather live with a community of OptiChannel sales & marketing people to hear from business leaders in many industries. The goal is to learn from hands-on practitioners who use OptiChannel strategies and tactics to find and engage their audience on their optimal channels.

We broadcast these events on Zoom, Facebook, and LinkedIn, and enjoy the company of thousands of commercial printers, agencies, and b2b/b2c brands from around the world.

Over the past few months, we’ve invested in improving all aspects of the stream, and a question we keep getting is “What kind of equipment are you using?

So, I figured it’s time to publish the list and see if we can help others engage their community in the same way. We’ll keep this post updated as we make subsequent improvements, and we’re happy to answer *any* questions you have about how to enhance your livestream’s quality in the comments below.

No question is off limits 🙂

Equipment List

Here are the major components of what we’re using in the studio. As you’ve probably heard me say a few times, if you’re just getting started, you don’t need all of this equipment. You can create and distribute content on virtually any budget these days.

Each of the items below includes an affiliate link where you can learn more and/or purchase the product if it’s helpful to you.

And if you have questions about what you need, how to set it up, and budgeting for your own livestream, find me in the comments and let’s chat.

Here goes!

QSC TouchMix-8 Compact Digital Mixer

This is what the Heil PR-40 (our mic of choice) is plugged into, and it dramatically improves the quality of our audio. However, I probably wouldn’t get this device if I were starting over. Before you purchase this, let’s talk in the comments and make sure it’s right for you.

Heil Sound PR 40 Dynamic Cardioid Studio Microphone

We have a few of these mics, and use them for video and audio production. They’re wonderful and the quality is great! Learn more about them on Amazon here.

Macbook Pro

We’re actually upgrading to the M1 Mini. More on that soon.

Elgato Stream Deck XL – Advanced Stream Control with 32 customizable LCD Keys

This is a device that’s very helpful for producing a livestream. You can program any of the buttons to do things you need during the event, like switching cameras, controlling Zoom, bringing up documents, and so on. You can get one (if they’re in stock) here!

Sony ZV-1

This is the camera we use for all livestreams. It has worked very well so far. Takes a little time to configure, but once you get through those hoops, you’re pretty much plug-n-play. It connects to the computer via the Elgato Cam Link (below). See more on Amazon here.

Elgato Cam Link 4K

This is a capture card that takes the camera’s output, and brings it into the computer. It allows your computer to recognize the camera as a web-cam. Here are all the details.

Elgato Key Light

Lighting is very important. This is one of many lights in the studio. You can see more here on Amazon.


This is what we use for most of our live events. I’m sure you’re familiar with it!

When we go live, we also publish a stream to, which in turn simulcasts to Facebook and LinkedIn.

What Else?

These are some of the major components of the studio. There’s more, so we’ll add more details pending your questions.

For now, I hope this helps. Let’s talk in the comments about all things livestreaming!