Blog - Page 13 of 15 - MindFire, Inc.

Using The Da Vinci “Lead Alerter” to Unlock Who’s Visiting Your Website

Posted on June 28, 2019 by David Rosendahl

Da Vinci’s “Lead Alerter” is a daily activity digest that shows you who’s visiting your corporate website so that you can turn otherwise anonymous traffic into leads. How It Works First, you insert a small snippet of HTML into all of your web site pages. This task is usually ...

Lead Generation, Musings

Rare 1997 Video That Explains the Marketing Genius of Steve Jobs

Posted on May 29, 2019 by David Rosendahl

I found an old, VHS-y recording from 1997 where Steve Jobs talks about marketing (and sales) in a way that was true when he said it, but perhaps even more true today. We live in such a noisy digital world clamoring for our attention, that to truly stand out as marketers, we’ve got to stand [&h...

Training

How to Break Through the Noise and Get Your Client’s F^@#*&$ Attention!

Posted on May 8, 2019 by David Rosendahl

Are you finding it harder than ever to cut through the noise and get your client’s attention? We sure do. And I’m of the belief that unless you start trying new things, it ain’t gonna get any easier. I’ve made it my life’s work to identify and employ new ways for busine...

Musings

Why You Should Do Things That Don’t Scale

Posted on April 18, 2019 by David Rosendahl

I often find myself thinking about how to grow — people, revenue, me — and looking for activities that have high leverage. By “high leverage,” I mean things that can be done or performed once and multiplied many times over. At times, however, I stumble on an idea that doesn&#...

Lead Generation, Resources

They Laughed When I Said I Use Direct Mail — But When They Saw The Response Rates!

Posted on April 17, 2019 by David Rosendahl

So ya’ll seem to love Direct Mail stats, and I’m back with a few more from the ANA/DMA Response Rate Report. Last time, I told you how direct mail adoption is now tied with social media (mind-blowing), and how response rates for both house and prospect lists have nearly doubled. Today, I bring y...

Lead Generation

Wait! Direct Mail Ain’t Dead?! (Aka: Direct Mail Ties with Social Media as the Second Most Used Medium)

Posted on April 5, 2019 by David Rosendahl

Wow! Did you know that Direct Mail ties with social media as the second most used medium? According to the DMA’s recently-released research in “Response Rate Report: Performance and Cost Metrics Across Direct Media,” direct mail is used by 57% of surveyed marketers — matching...

Lead Generation, Training

New Marking Technology Every Printer MUST Know About: ABM, CDP, and AI … What The?!

Posted on April 5, 2019 by David Rosendahl

A big part of our member base is comprised of commercial printers: men and woman who put ink on paper and serve a vital part of the world economy. If you’re a leader at your print company, and your firm is involved in the creation of print products that help their clients drive leads and [&hel...

Come See Us!

Come See Us at MarTech April 3-5 at the San Jose Convention Center

Posted on March 28, 2019 by David Rosendahl

Our folks have been busy with tradeshows lately! Last week was Dscoop, and next week is MarTech. If you’re headed to the show, watch this very short video and gift a Starbucks gift card for your time!...

Uncategorized

Da Vinci’s New Release: Enhancements to CRM and Print OS Integration

Posted on March 26, 2019 by Kushal Dutta

We are pleased to announce a new release of Da Vinci last week, on Mar 20th 2019. Here are the details of the release. Please click here to access our entire release history. CRM: This release contains multiple updates to Da Vinci’s CRM functionality, listed below. Abilty to edit contacts from CRM...

Product Features

MINDFIRE AND HP ANNOUNCE THE AVAILABILITY OF DA VINCI MARKETING TECHNOLOGY IN HP’S PRINT OS DIGITAL MARKETPLACE

Posted on March 24, 2019 by Kushal Dutta

ORLANDO, Florida, March 24, 2019 /Dscoop/ — MindFire, the leading provider of marketing software and services for printers, announced today that it has joined hands with HP to offer its innovative Da Vinci marketing technology to HP’s Print OS Digital Marketplace, in order to help HP-powered pri...

Using The Da Vinci “Lead Alerter” to Unlock Who’s Visiting Your Website

Rare 1997 Video That Explains the Marketing Genius of Steve Jobs

How to Break Through the Noise and Get Your Client’s F^@#*&$ Attention!

Why You Should Do Things That Don’t Scale

They Laughed When I Said I Use Direct Mail — But When They Saw The Response Rates!

Wait! Direct Mail Ain’t Dead?! (Aka: Direct Mail Ties with Social Media as the Second Most Used Medium)

New Marking Technology Every Printer MUST Know About: ABM, CDP, and AI … What The?!

Come See Us at MarTech April 3-5 at the San Jose Convention Center

Da Vinci’s New Release: Enhancements to CRM and Print OS Integration

MINDFIRE AND HP ANNOUNCE THE AVAILABILITY OF DA VINCI MARKETING TECHNOLOGY IN HP’S PRINT OS DIGITAL MARKETPLACE

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