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Print

EXCLUSIVE: Interview with EVP Joe Manos

Posted on October 30, 2019 by David Rosendahl
In this exclusive video, you’ll learn from Executive Vice President Joe Manos about how printers can grow their revenues using MindFire’s innovative marketing technology. Recorded live at PRINTING United, you’ll learn: The types of companies that can benefit from multi-channel mark...
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Lead Generation, Musings

Apple is Building an iPhone Feature That Could Destroy the Cold Calling Industry, and Nobody Even Noticed

Posted on October 10, 2019 by David Rosendahl
Buried 5,953 words into the iOS 13 release notes is a new feature that may have a profound impact on salespeople relying on phone calls: the new iOS (coming this fall) will automatically silence any calls coming from an unknown number, and send them directly to voicemail. Here’s the exact feat...
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Print

Printers: This Industry is Growing 36%. Here’s Why You Absolutely Should Pay Attention

Posted on October 7, 2019 by David Rosendahl
With 3-ish months left in the year, I take the optimistic view and say that you’ve got plenty of time left to meet your end-of-year sales goals. The key? Where you put your time and energy this month. Hot off the presses is this study of the Top 25 Hot Markets for Printing in 2019-2020, [&hell...
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Print

[PODCAST] 9 Simple, Data-backed Tactics That Will Keep Your Print Company Competitive (And Why Quality is NEVER a Race to the Bottom)

Posted on October 1, 2019 by Mackenzi Farsheed
Dave Rosendahl (Co-Founder & President) is featured in today’s episode of the GAMUT Podcast! In the episode, he shares unique insights on how leading commercial print companies, sales professionals, and marketing executives are using new and unusual ways to get the attention of their clien...
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Lead Generation, Print

They Snickered When I Said Direct Mail — but Not When They Saw The Facts!

Posted on October 1, 2019 by David Rosendahl
Numb.  That’s what a growing number of people are becoming in response to the overwhelming onslaught of digital information. You know the feeling, right? Certainly, as consumers, you and I probably agree we’re bombarded on all sides. But I also imagine that from a marketing or sales...
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Training

Protected: [WEB CLASS MATERIALS] “The Weird Lead Gen Strategy That’s Currently Creating 23 Leads PER DAY!”

Posted on September 25, 2019 by David Rosendahl
There is no excerpt because this is a protected post....
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Musings, Print

Retailer J.Jill Learned the Hard Way Why Direct Mail Is Still Relevant

Posted on September 24, 2019 by David Rosendahl
If you saw this post (“Nordstrom President Cuts Direct Mail. Then This Happened.“), I recently found that Nordstrom blamed their slumping sales on (in part) a cut-back on direct mail. So when I noticed that another retailer — J.Jill’s (NYSE: JILL) — was getting ready fo...
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Lead Generation, Print

Believing Any of These 6 Direct Mail Myths Reveals Your Marketing Knowledge is Worse Than You Think

Posted on September 23, 2019 by David Rosendahl
Numb.  That’s what a growing number of people are becoming in response to the overwhelming onslaught of digital information. You know the feeling, right? Certainly, as consumers, you and I probably agree we’re bombarded on all sides. But I also imagine that from a marketing or sales...
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Musings

Nordstrom President Cuts Direct Mail. Then This Happened.

Posted on September 22, 2019 by David Rosendahl
Which is Better For Sales: Direct Mail, or Digital? (It may not be what you think.)...
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Uncategorized

The Impact of Artificial Intelligence (AI) in Print

Posted on August 30, 2019 by David Rosendahl
Sponsored by: Canon Solutions AmericaSpeakers: David Rosendahl, Co-founder, MindFire; Udi Arieli, Senior Director at EFI for Scheduling, PrintFlow and TGO You’d probably agree: Artificial Intelligence has been a big buzz phrase over the past few years. Whether it’s self-driving...
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