MindFire, Inc.

We help Printers, Agencies, and their Clients grow revenue with innovative OptiChannel Marketing software, services, & support.

[On-Demand] How In-plants Can Promote Their Print Services & Overcome a Lack of Awareness Using a Little-Known Strategy

Yesterday, I had a chance to speak to a gathering of IPMA (In-Plan Printing and Mailing Association) professionals. If you’re not familiar with in-plant printing, this is the industry term for folks who do in-house corporate publishing and printing. Instead of outsourcing to a commercial print...