Buried 5,953 words into the iOS 13 release notes is a new feature that may have a profound impact on salespeople relying on phone calls: the new iOS (coming this fall) will automatically silence any calls coming from an unknown number, and send them directly to voicemail.
Here’s the exact feature as described in the release notes:
Silence unknown callers
A new setting protects users from unknown and spam callers. When the setting is turned on, iOS uses Siri intelligence to allow calls to ring your phone from numbers in Contacts, Mail, and Messages. All other calls are automatically sent to voicemail.
Well, if you’re a consumer, you might like this.
Personally, I try to keep unscheduled calls to a minimum.
This is because I’m part of a growing group of people who appreciate a short text message in place of (or preceding) a phone call. My reasons for this are numerous, and not the topic of this post — so as a consumer, I can see the benefit to this feature.
However, as someone who relies on a small army of people calling and engaging folks over the phone — still, an incredibly useful channel — this could have a profound impact.
While it appears to me that the new “silence unknown callers” option is a toggle you can set based on your preference, I imagine many people will enable it once they know it is available.
What About Cold Calling?
For those of us who make a living employing the phone as a key component of our marketing and sales strategy, the fact that iOS 13 will “use Siri intelligence to allow calls to ring your phone from numbers in Contacts, Mail, and Messages” means that any number that can’t be found in one of those places will be routed to voicemail.
This means our outbound calls won’t make a noise or buzz the recipient’s phone.
Even if you’re using something like Local Presence, you’re out of luck.
While the release notes are not entirely clear on the exact mechanics, it sounds to me that our outbound calls won’t pop up on the recipient’s screen, so they won’t even know that we’re calling.
I think it’s still too early to decide how to respond to this, but what is clear is that as marketers and salespeople, we need to adapt to a world where channel preferences continue to evolve.
Where channels change. Quickly.
And where new channels emerge seemingly overnight.
Which means that we need new tools, technology, and training to help us reach the people that need to hear our message, across multiple channels so we are not held hostage by Larry and Sergei, Tim Cook, Mark Zuckerberg, or any other billionaire dictator.
(OK, that was mean: I have total respect for these guys and what they’ve done!)
But the point is marketers and salespeople: We need to embrace new skills, ways of thinking, and technologies to help us reach across all channels, or we risk obsolescence.
Are you ready?
Folks: This is scheduled for release in the Fall, which I believe means Sept or Oct. If you have any special insight into this feature, please comment here so we can all learn together — ASAP!
This will make you figure out how to turn your cold market into a warm market quicker (well some of us) 🙂 I cant share all my secrets but a quick one that comes to mind is…..it would make you (Mr./Ms. Sales Person) work their Warm Hot List. “Hey Joe, we’ve been doing business together now for 12 months now. What do you like about doing biz with my company? Where could we improve? Would you have any reservations recommending us to friends and colleagues? No? Great! Who comes to mind immediately that would and should enjoy doing business with us as you do? Dude thats awesome would you do me a favor and send Bob my contact info. And let them know why you shared my information and they should save my contact info in their phone. Thanks so much Joe…
Something I have been preaching for years. Most Professional Sales People DON’T do. When creating our prospect lists most of us fail to ask our prospects or even customers for that matter “What is your preferred channel of communication? Text, Phone, Email, FB Messenger, etc etc