Attention Direct Mail Faithful: In this interview, Mike Robinson from Summit Direct Mail reveals how they’ve built their $40+ million print & mail org.
Watch now to learn how they’ve profitably created direct mail solutions that heavily incorporate digital channels, including:
- Personalized URLs (“PURLs”)
- SMS
- Ringless Voicemail
- Highly personalized Landing Pages and Microsites
Drawing from questions submitted by attendees, we focus the interview on:
- How they market and sell their services — despite COVID-19’s impact
- How they create digital + direct mail campaigns that create more leads than single-channel campaigns (why they do this will likely surprise you)
- How they built their organization from the ground up (do you think it involved acquisitions?), and how they structure themselves to be effective at selling direct mail + digital
- The specific channels they use to make lead gen more effective
- The sales process they employ to find customers who are hungry for direct mail (if you’re a printer or agency, you need to learn this)
VIDEO
Slides (PDF)
OptiChannel Social Marketing & Sales Series: EP 02 | Mike Robinson @ Summit Direct Mail
Audio
Resources Mentioned in the Interview
- Contact Mike Robinson: 817-439-5588 · mrobinson@summitdm.com
- Learn the insider’s strategy to “Social Selling”: Sign-up for next week’s LIVE event
- Interactive “OptiChannel” Demo: Try it here now!
- Top Companies Buying Print: See the list here
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