How Summit Direct Mail Grew to $40+ Million By Blending Print & OptiChannel Marketing

Attention Direct Mail Faithful: In this interview, Mike Robinson from Summit Direct Mail reveals how they’ve built their $40+ million print & mail org.

Watch now to learn how they’ve profitably created direct mail solutions that heavily incorporate digital channels, including:

  • Personalized URLs (“PURLs”)
  • Email
  • SMS
  • Ringless Voicemail
  • Highly personalized Landing Pages and Microsites

Drawing from questions submitted by attendees, we focus the interview on:

  • How they market and sell their services — despite COVID-19’s impact
  • How they create digital + direct mail campaigns that create more leads than single-channel campaigns (why they do this will likely surprise you)
  • How they built their organization from the ground up (do you think it involved acquisitions?), and how they structure themselves to be effective at selling direct mail + digital
  • The specific channels they use to make lead gen more effective
  • The sales process they employ to find customers who are hungry for direct mail (if you’re a printer or agency, you need to learn this)


Slides (PDF)

OptiChannel Social Marketing & Sales Series: EP 02 | Mike Robinson @ Summit Direct Mail


Resources Mentioned in the Interview

  • Contact Mike Robinson: 817-439-5588 ·