Meet Dave
Our new MindFire Partnership is a game-changer, unlike anything else in the industry. By leveraging the power of MindFire, together we can transform the way you approach marketing communications and help you achieve your business goals like never before. Don’t believe us? Watch our video to see just how powerful this partnership can be. Don’t […]
Meet Jane
Dave just returned from a big conference with many marketers and brands. He talked to as many people as possible about the current market. They were all watching their budgets and were seeing their sales softening. They worry about driving sales for their company with print. Most had no idea how important direct mail was […]
Key to Marketing Success
Omnichannel marketing is a powerful and data-driven approach that allows businesses to engage with customers in a more personalized and cohesive manner across various channels. By integrating the top seven channels and leveraging data analytics, companies can unlock higher response rates, customer retention, and overall success in their marketing endeavors.
Generate More Leads & Revenue For Your Print Business Through an OmniChannel Marketing Strategy for Print Service Providers
Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers. As a PSP, are you finding it challenging to engage your prospects and customers for new […]
How to Market, Sell, & Build Profitable OmniChannel Campaigns
Attention Printers, Agencies, & Marketing Services Companies: Wondering how other successful service providers market, sell, and produce OptiChannel Clients for their Clients? Modern campaigns that orchestrate Direct Mail, Email, Facebook, LinkedIn, SMS, Ringless Voicemail, and other digital channels are required to reach and engage today’s B2B and B2C markets. No longer is a single-channel strategy […]
How to Grow to $45 Million in Sales Selling Direct Mail + OmniChannel
Mike Robinson helped grow Summit Direct Mail from 0 to $45 million, selling print, mail, fulfillment, & OptiChannel marketing solutions. He has sold over half a BILLION personalized, OptiChannel Direct Mail pieces. What he shares is invaluable for any agency, commercial printer, or direct mail-minded leader/sales exec, and is now available to watch (video) or listen […]
How to Become Indispensable To Your Clients By Offering REAL OmniChannel Services
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Join me in […]
5 New MindFire OmniChannel Features Every Printer & Agency Needs to Know
In May 2021’s Release, we’ve made 5 big improvements to Reporting, Dynamic Forms, Blueprints, and more! To get you up-to-speed, this page includes a set of concise resources to help you understand the new features, pulled from a live session I did with Kushal Dutta, EVP of Product, and a small group of attendees. If […]
What is OmniChannel?
You’re probably hearing the term “OptiChannel” more and more these days. And you might be wondering, “What does it mean? How does it help me meet my marketing and sales objectives?” Earlier today, I got to speak to a group of United States Postal Service execs, commercial printers, agencies, and B2B and B2C brand owners, […]
How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital
Today’s LIVE event was another insightful look at how direct mail & digital work together to drive real, meaningful business results. On the show today were: During the interview, I dug into Rachel’s: Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples! […]