Optichannel Marketing Archives

Podcast, Resources, Thought Leadership, Webinar

Generate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing Strategy for Print Service Providers

Posted on December 8, 2021 by David Rosendahl

Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers. As a PSP, are you finding it challenging to engage ...

Podcast, Resources, Webinar

How to Market, Sell, & Build Profitable OptiChannel Campaigns

Posted on October 26, 2021 by David Rosendahl

Attention Printers, Agencies, & Marketing Services Companies: Wondering how other successful service providers market, sell, and produce OptiChannel Clients for their Clients? Modern campaigns that orchestrate Direct Mail, Email, Facebook, LinkedIn, SMS, Ringless Voicemail, and other digit...

Podcast, Resources, Thought Leadership, Webinar

How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel

Posted on August 10, 2021 by David Rosendahl

Mike Robinson helped grow Summit Direct Mail from 0 to $45 million, selling print, mail, fulfillment, & OptiChannel marketing solutions. He has sold over half a BILLION personalized, OptiChannel Direct Mail pieces. What he shares is invaluable for any agency, commercial printer, or direct m...

Podcast, Thought Leadership, Webinar

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

Posted on July 13, 2021 by David Rosendahl

Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct ...

Podcast, Product Features, Resources, Training, Webinar

5 New MindFire OptiChannel Features Every Printer & Agency Needs to Know

Posted on May 10, 2021 by David Rosendahl

In May 2021’s Release, we’ve made 5 big improvements to Reporting, Dynamic Forms, Blueprints, and more! To get you up-to-speed, this page includes a set of concise resources to help you understand the new features, pulled from a live session I did with Kushal Dutta, EVP of Product, and a...

LinkedIn, Print, Resources, Thought Leadership, Training, Webinar

What is OptiChannel?

Posted on March 11, 2021 by David Rosendahl

You’re probably hearing the term “OptiChannel” more and more these days. And you might be wondering, “What does it mean? How does it help me meet my marketing and sales objectives?” Earlier today, I got to speak to a group of United States Postal Service execs, commerci...

Lead Generation, Podcast, Print, Thought Leadership, Training, Webinar

How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital

Posted on February 19, 2021 by David Rosendahl

Today’s LIVE event was another insightful look at how direct mail & digital work together to drive real, meaningful business results. On the show today were: During the interview, I dug into Rachel’s: Plus, I asked her the top questions posed by the community, and got her to share nu...

Lead Generation, Podcast, Print, Thought Leadership, Training, Webinar

Printers & Agencies: “How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services (And Create More Leads & Sales For Them With THIS Unusual Strategy)”

Posted on February 3, 2021 by David Rosendahl

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Then watch this session now. After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategi...

Case Study, Lead Generation, LinkedIn, Print, Thought Leadership, Training, Webinar

How Toolbox Studios Harnesses the Power of Print And ‘Optichannel’ Marketing to Help Clients Achieve Their Growth Objectives

Posted on December 2, 2020 by David Rosendahl

Despite a pandemic and economic uncertainty, Toolbox Studios has maintained pre-COVID revenues (with no lay-offs) by creating campaigns for their clients weaving Direct Mail, Email, Social Ads (Facebook & LinkedIn), and Ringless Voicemail together. Join me and Joseph Manos (EVP, MindFire) where ...

Case Study, Lead Generation, Print, Thought Leadership, Training, Webinar

How Summit Direct Mail Grew to $40+ Million By Blending Print & OptiChannel Marketing

Posted on October 21, 2020 by David Rosendahl

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Generate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing Strategy for Print Service Providers

How to Market, Sell, & Build Profitable OptiChannel Campaigns

How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

5 New MindFire OptiChannel Features Every Printer & Agency Needs to Know

What is OptiChannel?

How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital

Printers & Agencies: “How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services (And Create More Leads & Sales For Them With THIS Unusual Strategy)”

How Toolbox Studios Harnesses the Power of Print And ‘Optichannel’ Marketing to Help Clients Achieve Their Growth Objectives

How Summit Direct Mail Grew to $40+ Million By Blending Print & OptiChannel Marketing

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