The LinkedIn Playbook: Unlocking the World’s Fastest-Growing, Most Misunderstood Market — And The 4 Secrets to Siphoning Leads & Sales For Your Business
Not long ago, I didn’t believe in LinkedIn either. So I understand why some resist: Not enough time, it doesn’t bring value, not looking for a job, or don’t get how it’s supposed to work. Maybe you’ve tried LinkedIn, but it hasn’t “worked” for your business. Yet, with 722 million people using LinkedIn worldwide — […]
How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital
Today’s LIVE event was another insightful look at how direct mail & digital work together to drive real, meaningful business results. On the show today were: During the interview, I dug into Rachel’s: Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples! […]
Direct Mail Ain’t Dead (There’s Just 1 Little Catch)
Is direct mail dead? Think again. The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients – Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direct Mail […]
Printers & Agencies: “How to Sell More To Your Clients By Offering ‘Real’ OmniChannel Services (And Create More Leads & Sales For Them With *THIS* Unusual Strategy)”
If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Then watch this session now. After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by […]
How a Little-known Marketing Framework Ignited New Client Revenue by 112% — Despite a Pandemic and Economic Recession
Marketing & Sales Pros Frustrated by COVID: If in a 90-min training, we teach you a way to grow your leads and sales … Without spending a penny more on advertising … Without buying new pricey technology … Without adding staff … Without you having to become some sort of super salesperson … And if […]
How Toolbox Studios Harnesses the Power of Print And ‘Omnichannel’ Marketing to Help Clients Achieve Their Growth Objectives
Despite a pandemic and economic uncertainty, Toolbox Studios has maintained pre-COVID revenues (with no lay-offs) by creating campaigns for their clients weaving Direct Mail, Email, Social Ads (Facebook & LinkedIn), and Ringless Voicemail together. Join me and Joseph Manos (EVP, MindFire) where we’ll interview Cece Smith, CEO of ToolBox Studios, to learn: Cece also shares […]
The Underground ‘Social Selling’ Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy, And How You Can Too
On the heels of the live events with Brian Golod and Mike Robinson, it’s clear that many are looking for additional insight into how to reach clients and prospects. As I’m sure you’d agree, the COVID-19 crisis has changed everything. Especially for those in marketing & sales. Given that very few answer their phone, reply […]
How Summit Direct Mail Grew to $40+ Million By Blending Print & OmniChannel Marketing
Attention Direct Mail Faithful: In this interview, Mike Robinson from Summit Direct Mail reveals how they've built their $40+ million print & mail org. Watch now to learn how they've profitably created direct mail solutions that heavily incorporate digital channels, including: Personalized URLs ("PURLs") Email SMS Ringless Voicemail Highly personalized Landing Pages and Microsites Drawing [...] How to Generate Leads & Sales on LinkedIn Without Cold Calling, Buying Expensive Traffic or Advertising
I almost didn’t reach out to Brian. What a mistake that would have been. It all started with 1 comment on 1 post, which I happened to make while stealing a look at my cell-phone during family vacation. And that 1 comment has turned into a front-row seat for a case study unlike any other […]
How To Get 4.7 Million Views On 1 LinkedIn Post
Have you ever wondered what you’re missing about driving organic engagement on LinkedIn? As with most marketing and sales skills, there are strategies and frameworks that give you a significant advantage — but they’re usually only knowable after hundreds of hours of work and experimentation. So if you’re wondering how to drive engagement, and get […]