Cookie Policy
This page explains how mindfireinc.com uses cookies and similar technologies. Cookies are small text files that are stored on your device when you visit our site. Some are necessary for the site to work; others are set only if you agree to them and are used to measure our marketing or to show you relevant advertising. When you first visit, a banner lets you accept or reject the non-essential categories, and you can change your choice at any time by clicking Cookie Settings. We also honor the Global Privacy Control (GPC) browser signal: if it is switched on, non-essential cookies stay off without you having to do anything. Below, for each category, you will find the services we use, what each one does, the cookies it sets and how long they remain on your device. For more information on how we handle your personal data, please see our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website. They are set without asking for consent.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | Stores the cookie choices you make in the consent banner (accept, reject or per category), so you are not asked again on your next visit. | 30 days |
Olark live chat
Olark provides the “Contact us!” chat window in the corner of every page so you can start a conversation with our team. It loads on every page. Its cookies keep a single chat session, its message history and the open/closed state of the chat box together as you move from page to page; they are not used for advertising. Provider’s cookie information: olark.com.
| Name | Description | Duration |
|---|---|---|
| hblid | Identifies a returning visitor to this site’s chat so a previous conversation can be continued. | 2 years |
| olfsk | Keeps the chat state and message history as you move between pages. | 2 years |
| wcsid | Identifies the current chat session. | Session |
| _okbk | Remembers whether the chat box is open or closed. | Session |
| _ok | Records the Olark site identifier (a security measure). | Session |
| _oklv | Records which version of the chat loader is in use, for caching. | Session |
| _okdetect | Detects a change between http and https or between hosts so the chat continues uninterrupted. | Session |
| _okla, _okac, _okgid, _okck | Chat loader housekeeping: asset caching, operator group, and a test that your browser accepts cookies. | Session |
Statistics
Statistics cookies help us understand how visitors use the website: which pages are read, for how long, and where visitors come from. They are set only if you choose “Accept All” or switch Statistics on in Cookie Preferences.
Google Analytics 4
Google Analytics measures how visitors arrive at and use the site — pages viewed, time on page and the source of the visit — and reports it to us in aggregate. Google Consent Mode keeps it switched off until you allow statistics cookies. Provider’s cookie information: business.safety.google.
| Name | Description | Duration |
|---|---|---|
| _ga | Distinguishes one visitor from another. | 2 years |
| _ga_WJTW9472DD | Keeps the Google Analytics session state for this site. | 2 years |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user. The advertising tags below do not load until you choose “Accept All” or switch Marketing on in Cookie Preferences. Embedded YouTube videos are described separately at the end of this section.
Google Ads
Google Ads conversion tracking connects a visit to this site with a Google ad that was clicked, so we can measure which advertising works. Provider’s cookie information: business.safety.google.
| Name | Description | Duration |
|---|---|---|
| _gcl_au | Stores and tracks conversions from Google Ads. | 90 days |
| IDE (set by the provider) | Set by Google on doubleclick.net to measure and target advertising across sites. | 13 months (EEA/UK), 24 months elsewhere |
| test_cookie (set by the provider) | Set by Google on doubleclick.net to check whether your browser accepts cookies. | 15 minutes |
Meta (Facebook) Pixel
The Meta Pixel measures the effectiveness of our advertising on Facebook and Instagram and lets us show relevant ads to people who have visited this site. Provider’s cookie information: facebook.com.
| Name | Description | Duration |
|---|---|---|
| _fbp | Identifies browsers for advertising and site analytics. | 90 days |
| fr (set by the provider) | Set by Meta on facebook.com to deliver, measure and improve the relevance of ads. | 90 days |
LinkedIn Insight Tag
The LinkedIn Insight Tag measures conversions from our LinkedIn campaigns and lets us show relevant ads to visitors of this site on LinkedIn. Its cookies are set on linkedin.com. Provider’s cookie information: linkedin.com.
| Name | Description | Duration |
|---|---|---|
| bcookie (set by the provider) | Browser identifier used to recognise a browser across LinkedIn services. | 1 year |
| lidc (set by the provider) | Routes requests to the right LinkedIn data centre. | 24 hours |
| li_gc (set by the provider) | Stores consent for LinkedIn’s own non-essential cookies. | 6 months |
| li_sugr (set by the provider) | Probabilistic match of a visitor’s identity outside LinkedIn. | 90 days |
| UserMatchHistory (set by the provider) | Synchronises LinkedIn Ads identifiers. | 30 days |
| AnalyticsSyncHistory (set by the provider) | Records when a sync with LinkedIn’s analytics service took place. | 30 days |
MindFire attribution (my-dv.com)
MindFire’s own marketing platform records visits to this site so that responses to our own direct mail and email campaigns can be attributed to the campaign that produced them. Its cookie is set on my-dv.com, the platform’s own domain, not on this site.
| Name | Description | Duration |
|---|---|---|
| Platform visitor cookie (set on my-dv.com) (set by the provider) | Recognises a returning visitor and links the visit to a MindFire campaign response. Set by the platform on its own domain; most browsers now block it as a third-party cookie. | Set by the platform |
YouTube
A video-sharing platform for users to upload, view, and share videos across various genres and topics. Videos embedded on this site load from YouTube, which sets its own cookies when a video is shown or played. On most pages the video is replaced by a placeholder until you accept Marketing cookies; on the demo pages and the contact thank-you page the player loads with the page. Provider’s cookie information: youtube.com.
| Name | Description | Duration |
|---|---|---|
| VISITOR_PRIVACY_METADATA (set by the provider) | Youtube visitor privacy metadata cookie | 180 days |
| GPS (set by the provider) | Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. | 1 day |
| VISITOR_INFO1_LIVE (set by the provider) | Tries to estimate the users’ bandwidth on pages with integrated YouTube videos. Also used for marketing | 179 days |
| PREF (set by the provider) | This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on. | 10 years from set/ update |
| YSC (set by the provider) | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session |
| DEVICE_INFO (set by the provider) | Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website. | 179 days |
| LOGIN_INFO (set by the provider) | This cookie is used to play YouTube videos embedded on the website. | 2 years |