Printers & Agencies: “How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services (And Create More Leads & Sales For Them With *THIS* Unusual Strategy)”

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like:

  • Direct Mail
  • Personalized URLs (“PURLs”)
  • Email
  • SMS
  • Ringless Voicemail
  • Social Media
  • Personalized Landing Pages / Microsites

Then watch this session now.

After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry).

To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including:

Why OptiChannel solves your Client’s #1 problem (THIS problem is universal, but not obvious)

The different ways printers & agencies charge for these services (definitely surprising)

How to escape the trap of gluing together multiple “free” solutions (which often end up costing way more than professional-grade technology)

The top mistakes printers & agencies make when offering these services to their Clients (there’s one that almost guarantees failure)

How to get better at digital if your primary focus is print & mail (lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly)

… and more.

VIDEO

SLIDES

Download all slides here

SPECIAL RESOURCES MENTIONED IN THIS EPISODE

Want to hear from companies who are successfully selling Optichannel services to their Clients? Here are two examples: