Protected: The Underground Playbook for Growing Your Leads & Sales
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DIRECT MAIL + DIGITAL: The Titan of Marketing Comes Roaring Back!
Join me as I interview 4 panelists about their intriguing uses for direct mail to create leads and generate sales. Something that’s of particular interest to me is that each business leader is a millennial. I intend to explore that a bit — in addition to the marketing and sales strategies related to how they’re […]
Recovering Revenue in a Changing Economy
Today’s panel with four marketing, sales, and print industry leaders did not disappoint! Quickly becoming one of our more popular series, the attendees rated it as one of the best webinar sessions they’ve ever attended. Our guest speakers were amazing and covered how they: The panel consisted of: If you missed the session, below are the […]
Think Outside the Mailbox: Cutting-edge Direct Mail Strategies You Need To Know Now
If you’ve ignored Direct Mail because you think it’s old-school, you better check again. Now, when combined with emerging digital technology, Direct Mail has resurfaced — driving engagement, leads, and sales in a way digital channels alone cannot. Join me and Sara McKeon from The John Roberts Company as we explore: … and much more! […]
Protected: The Unusual ‘OptiChannel’ Strategy [MASTERCLASS MATERIALS]
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How Print Saves the 2020 Economy
The bad economy is sticking around, and it may get worse. But … it could be your best friend. Because of COVID-19 and the lousy economy, companies are spending significant portions of their budget on *new* print & marketing projects. Shouldn’t more of these opportunities benefit you? Don’t miss out because the opportunities are not […]
[On-Demand] “Contextual Digital Engagement – Table Stakes in the Future of Financial Services”
COVID-19 has dramatically accelerated our shift to digital, creating a lasting behavior change in customers. But what exactly is changing? Earlier today, I moderated a panel discussion with BlueRush, in partnership with PwC, InfoSlips, CSI, and Nikia Dx to dig into this topic. I asked them questions about: — What the future of digital service […]
How to Sell During a Downturn From 4 Printers Who Are Doing It
I’ve moderated many a panel in my day, but this one may top them all in terms of audience excitement, panel energy, and value-bombs dropped. WOW! Because the COVID-19 crisis has changed everything, we hand-picked 4 commercial, packaging, and wide format print professionals to understand how they’re seeing the market, and how they’re continuing to […]
[NOW ON-DEMAND] How Printers Should Adapt Their Sales & Marketing Strategy for COVID-19
As COVID-19 circles the globe, commercial printers are asking themselves a profound question: Is my sales and marketing strategy still relevant in the current environment? Earlier today, I joined a team of Tharstern executives, and along with Matthew Parker from Profitable Print Relationships, we shared ideas to help printers adapt their approach to the current […]
The Power of LinkedIn Groups: The New Way to Create Leads & Sales Opportunities
Even pre-COVID, LinkedIn was HOT, generating new leads & sales opportunities for all sorts of companies. Now, as thousands of businesses need help recovering from shut-down — and millions frantically search for the next sales opportunity — learning the latest LinkedIn strategy is essential. As you may know, about 3 weeks ago, we created the […]