How Summit Direct Mail Grew to $40+ Million By Blending Print & OmniChannel Marketing
Attention Direct Mail Faithful: In this interview, Mike Robinson from Summit Direct Mail reveals how they've built their $40+ million print & mail org. Watch now to learn how they've profitably created direct mail solutions that heavily incorporate digital channels, including: Personalized URLs ("PURLs") Email SMS Ringless Voicemail Highly personalized Landing Pages and Microsites Drawing [...] How to Generate Leads & Sales on LinkedIn Without Cold Calling, Buying Expensive Traffic or Advertising
I almost didn’t reach out to Brian. What a mistake that would have been. It all started with 1 comment on 1 post, which I happened to make while stealing a look at my cell-phone during family vacation. And that 1 comment has turned into a front-row seat for a case study unlike any other […]
New Top Print Buyer Reports Now Available
To our friends in the print industry: Looking for new prospects to penetrate? Look no further! Today, we announce the release of a series of new reports designed to help print leaders, sales, and marketing people identify new sales opportunities. We published these in the COVID-19 Print Group on Linked (join here if you’re not […]
How To Get 4.7 Million Views On 1 LinkedIn Post
Have you ever wondered what you’re missing about driving organic engagement on LinkedIn? As with most marketing and sales skills, there are strategies and frameworks that give you a significant advantage — but they’re usually only knowable after hundreds of hours of work and experimentation. So if you’re wondering how to drive engagement, and get […]
DIRECT MAIL + DIGITAL: The Titan of Marketing Comes Roaring Back!
Join me as I interview 4 panelists about their intriguing uses for direct mail to create leads and generate sales. Something that’s of particular interest to me is that each business leader is a millennial. I intend to explore that a bit — in addition to the marketing and sales strategies related to how they’re […]
Recovering Revenue in a Changing Economy
Today’s panel with four marketing, sales, and print industry leaders did not disappoint! Quickly becoming one of our more popular series, the attendees rated it as one of the best webinar sessions they’ve ever attended. Our guest speakers were amazing and covered how they: The panel consisted of: If you missed the session, below are the […]
How Print Saves the 2020 Economy
The bad economy is sticking around, and it may get worse. But … it could be your best friend. Because of COVID-19 and the lousy economy, companies are spending significant portions of their budget on *new* print & marketing projects. Shouldn’t more of these opportunities benefit you? Don’t miss out because the opportunities are not […]
[On-Demand] “Contextual Digital Engagement – Table Stakes in the Future of Financial Services”
COVID-19 has dramatically accelerated our shift to digital, creating a lasting behavior change in customers. But what exactly is changing? Earlier today, I moderated a panel discussion with BlueRush, in partnership with PwC, InfoSlips, CSI, and Nikia Dx to dig into this topic. I asked them questions about: — What the future of digital service […]
How to Sell During a Downturn From 4 Printers Who Are Doing It
I’ve moderated many a panel in my day, but this one may top them all in terms of audience excitement, panel energy, and value-bombs dropped. WOW! Because the COVID-19 crisis has changed everything, we hand-picked 4 commercial, packaging, and wide format print professionals to understand how they’re seeing the market, and how they’re continuing to […]
[NOW ON-DEMAND] How Printers Should Adapt Their Sales & Marketing Strategy for COVID-19
As COVID-19 circles the globe, commercial printers are asking themselves a profound question: Is my sales and marketing strategy still relevant in the current environment? Earlier today, I joined a team of Tharstern executives, and along with Matthew Parker from Profitable Print Relationships, we shared ideas to help printers adapt their approach to the current […]