What is OmniChannel?
You’re probably hearing the term “OptiChannel” more and more these days. And you might be wondering, “What does it mean? How does it help me meet my marketing and sales objectives?” Earlier today, I got to speak to a group of United States Postal Service execs, commercial printers, agencies, and B2B and B2C brand owners, […]
The LinkedIn Playbook: Unlocking the World’s Fastest-Growing, Most Misunderstood Market — And The 4 Secrets to Siphoning Leads & Sales For Your Business
Not long ago, I didn’t believe in LinkedIn either. So I understand why some resist: Not enough time, it doesn’t bring value, not looking for a job, or don’t get how it’s supposed to work. Maybe you’ve tried LinkedIn, but it hasn’t “worked” for your business. Yet, with 722 million people using LinkedIn worldwide — […]
SPF Records – How to prevent your emails from going to SPAM
You need to use SPF records today. Picture this: you’ve made the perfect email for your new campaign, uploaded your contact list, tested everything to make sure it’s working, got the green light to send, but after a couple days you see little to no engagement in your analytics. What went wrong? You did the […]
How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital
Today’s LIVE event was another insightful look at how direct mail & digital work together to drive real, meaningful business results. On the show today were: During the interview, I dug into Rachel’s: Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples! […]
Direct Mail Ain’t Dead (There’s Just 1 Little Catch)
Is direct mail dead? Think again. The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients – Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direct Mail […]
Printers & Agencies: “How to Sell More To Your Clients By Offering ‘Real’ OmniChannel Services (And Create More Leads & Sales For Them With *THIS* Unusual Strategy)”
If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Then watch this session now. After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by […]
How a Little-known Marketing Framework Ignited New Client Revenue by 112% — Despite a Pandemic and Economic Recession
Marketing & Sales Pros Frustrated by COVID: If in a 90-min training, we teach you a way to grow your leads and sales … Without spending a penny more on advertising … Without buying new pricey technology … Without adding staff … Without you having to become some sort of super salesperson … And if […]
How Toolbox Studios Harnesses the Power of Print And ‘Omnichannel’ Marketing to Help Clients Achieve Their Growth Objectives
Despite a pandemic and economic uncertainty, Toolbox Studios has maintained pre-COVID revenues (with no lay-offs) by creating campaigns for their clients weaving Direct Mail, Email, Social Ads (Facebook & LinkedIn), and Ringless Voicemail together. Join me and Joseph Manos (EVP, MindFire) where we’ll interview Cece Smith, CEO of ToolBox Studios, to learn: Cece also shares […]
How to Run WILDLY Successful Digital Events & Webinars
Think webinars and digital events are dead? Think again. Because the pandemic and evolving social norms complicate face-to-face selling, companies must find new and creative ways to engage their market, share their message, and sell. And digital events (like webinars) are doing just that: educating and inspiring prospects and customers, allowing forward-thinking marketing & sales […]
The Underground ‘Social Selling’ Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy, And How You Can Too
On the heels of the live events with Brian Golod and Mike Robinson, it’s clear that many are looking for additional insight into how to reach clients and prospects. As I’m sure you’d agree, the COVID-19 crisis has changed everything. Especially for those in marketing & sales. Given that very few answer their phone, reply […]