The Underground ‘Social Selling’ Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy, And How You Can Too
On the heels of the live events with Brian Golod and Mike Robinson, it’s clear that many are looking for additional insight into how to reach clients and prospects. As I’m sure you’d agree, the COVID-19 crisis has changed everything. Especially for those in marketing & sales. Given that very few answer their phone, reply […]
How Summit Direct Mail Grew to $40+ Million By Blending Print & OmniChannel Marketing
Attention Direct Mail Faithful: In this interview, Mike Robinson from Summit Direct Mail reveals how they've built their $40+ million print & mail org. Watch now to learn how they've profitably created direct mail solutions that heavily incorporate digital channels, including: Personalized URLs ("PURLs") Email SMS Ringless Voicemail Highly personalized Landing Pages and Microsites Drawing [...] How to Generate Leads & Sales on LinkedIn Without Cold Calling, Buying Expensive Traffic or Advertising
I almost didn’t reach out to Brian. What a mistake that would have been. It all started with 1 comment on 1 post, which I happened to make while stealing a look at my cell-phone during family vacation. And that 1 comment has turned into a front-row seat for a case study unlike any other […]
How To Get 4.7 Million Views On 1 LinkedIn Post
Have you ever wondered what you’re missing about driving organic engagement on LinkedIn? As with most marketing and sales skills, there are strategies and frameworks that give you a significant advantage — but they’re usually only knowable after hundreds of hours of work and experimentation. So if you’re wondering how to drive engagement, and get […]
Protected: The Underground Playbook for Growing Your Leads & Sales
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DIRECT MAIL + DIGITAL: The Titan of Marketing Comes Roaring Back!
Join me as I interview 4 panelists about their intriguing uses for direct mail to create leads and generate sales. Something that’s of particular interest to me is that each business leader is a millennial. I intend to explore that a bit — in addition to the marketing and sales strategies related to how they’re […]
Summit Direct Mail Blends Digital & Print With OmniChannel Marketing, Grows to $36 Million
Led by owner John Barber and Mike Robinson, the creative team at Summit Direct Mail combine direct mail with Personalized URLs (“PURLS”), 1:1 landing pages, SMS text, call center management, and other channels to create predictable, scalable, and measurable campaigns for their clients. Using the OptiChannel precept of finding consumers on the channels they’re most […]
How Print Saves the 2020 Economy
The bad economy is sticking around, and it may get worse. But … it could be your best friend. Because of COVID-19 and the lousy economy, companies are spending significant portions of their budget on *new* print & marketing projects. Shouldn’t more of these opportunities benefit you? Don’t miss out because the opportunities are not […]
How to Sell During a Downturn From 4 Printers Who Are Doing It
I’ve moderated many a panel in my day, but this one may top them all in terms of audience excitement, panel energy, and value-bombs dropped. WOW! Because the COVID-19 crisis has changed everything, we hand-picked 4 commercial, packaging, and wide format print professionals to understand how they’re seeing the market, and how they’re continuing to […]
[NOW ON-DEMAND] How Printers Should Adapt Their Sales & Marketing Strategy for COVID-19
As COVID-19 circles the globe, commercial printers are asking themselves a profound question: Is my sales and marketing strategy still relevant in the current environment? Earlier today, I joined a team of Tharstern executives, and along with Matthew Parker from Profitable Print Relationships, we shared ideas to help printers adapt their approach to the current […]