Lead Generation Archives - Page 3 of 4

[Webinar] “Think Outside The Mailbox” (👉 What’s Coming in 2020)

Posted on December 13, 2019 by David Rosendahl

Really, direct mail? Aren’t we past that? Not if you’re paying attention to the latest data from innovative marketers who instead of staying married their favorite channel out of emotion, instead find pockets of under-priced customer attention. And in some cases, believe it or not, we&#8...

Lead Generation, Print, Training

[On-Demand] How In-plants Can Promote Their Print Services & Overcome a Lack of Awareness Using a Little-Known Strategy

Posted on October 31, 2019 by David Rosendahl

Yesterday, I had a chance to speak to a gathering of IPMA (In-Plan Printing and Mailing Association) professionals. If you’re not familiar with in-plant printing, this is the industry term for folks who do in-house corporate publishing and printing. Instead of outsourcing to a commercial print...

Lead Generation, Musings

Apple is Building an iPhone Feature That Could Destroy the Cold Calling Industry, and Nobody Even Noticed

Posted on October 10, 2019 by David Rosendahl

Buried 5,953 words into the iOS 13 release notes is a new feature that may have a profound impact on salespeople relying on phone calls: the new iOS (coming this fall) will automatically silence any calls coming from an unknown number, and send them directly to voicemail. Here’s the exact feat...

Lead Generation, Print

They Snickered When I Said Direct Mail — but Not When They Saw The Facts!

Posted on October 1, 2019 by David Rosendahl

Numb. That’s what a growing number of people are becoming in response to the overwhelming onslaught of digital information. You know the feeling, right? Certainly, as consumers, you and I probably agree we’re bombarded on all sides. But I also imagine that from a marketing or sales...

Lead Generation, Print

Believing Any of These 6 Direct Mail Myths Reveals Your Marketing Knowledge is Worse Than You Think

Posted on September 23, 2019 by David Rosendahl

Numb. That’s what a growing number of people are becoming in response to the overwhelming onslaught of digital information. You know the feeling, right? Certainly, as consumers, you and I probably agree we’re bombarded on all sides. But I also imagine that from a marketing or sales...

Lead Generation, Print

[PODCAST] Nordstrom & J. Jill Make a $125 Million Error by Cutting Direct Mail (Your Customers Are Probably Making the Same Mistake)

Posted on July 8, 2019 by Mackenzi Farsheed

Nordstrom and J. Jill haven’t spoken about their failure with Direct Mail: until now. Incredibly, both retailers just made extraordinary statements to Wall Street after their revenues fell. In both situations, Direct Mail was involved (and not in the way you think). In this episode of the &#82...

Lead Generation, Product Features

Using The Da Vinci “Lead Alerter” to Unlock Who’s Visiting Your Website

Posted on June 28, 2019 by David Rosendahl

Da Vinci’s “Lead Alerter” is a daily activity digest that shows you who’s visiting your corporate website so that you can turn otherwise anonymous traffic into leads. How It Works First, you insert a small snippet of HTML into all of your web site pages. This task is usually ...

Lead Generation, Musings

Rare 1997 Video That Explains the Marketing Genius of Steve Jobs

Posted on May 29, 2019 by David Rosendahl

I found an old, VHS-y recording from 1997 where Steve Jobs talks about marketing (and sales) in a way that was true when he said it, but perhaps even more true today. We live in such a noisy digital world clamoring for our attention, that to truly stand out as marketers, we’ve got to stand [&h...

Lead Generation

Wait! Direct Mail Ain’t Dead?! (Aka: Direct Mail Ties with Social Media as the Second Most Used Medium)

Posted on April 5, 2019 by David Rosendahl

Wow! Did you know that Direct Mail ties with social media as the second most used medium? According to the DMA’s recently-released research in “Response Rate Report: Performance and Cost Metrics Across Direct Media,” direct mail is used by 57% of surveyed marketers — matching...

Lead Generation, Training

New Marking Technology Every Printer MUST Know About: ABM, CDP, and AI … What The?!

Posted on April 5, 2019 by David Rosendahl

A big part of our member base is comprised of commercial printers: men and woman who put ink on paper and serve a vital part of the world economy. If you’re a leader at your print company, and your firm is involved in the creation of print products that help their clients drive leads and [&hel...

[Webinar] “Think Outside The Mailbox” (👉 What’s Coming in 2020)

[On-Demand] How In-plants Can Promote Their Print Services & Overcome a Lack of Awareness Using a Little-Known Strategy

Apple is Building an iPhone Feature That Could Destroy the Cold Calling Industry, and Nobody Even Noticed

They Snickered When I Said Direct Mail — but Not When They Saw The Facts!

Believing Any of These 6 Direct Mail Myths Reveals Your Marketing Knowledge is Worse Than You Think

[PODCAST] Nordstrom & J. Jill Make a $125 Million Error by Cutting Direct Mail (Your Customers Are Probably Making the Same Mistake)

Using The Da Vinci “Lead Alerter” to Unlock Who’s Visiting Your Website

Rare 1997 Video That Explains the Marketing Genius of Steve Jobs

Wait! Direct Mail Ain’t Dead?! (Aka: Direct Mail Ties with Social Media as the Second Most Used Medium)

New Marking Technology Every Printer MUST Know About: ABM, CDP, and AI … What The?!

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