[Webinar] “Think Outside The Mailbox” (👉 What’s Coming in 2020)
Really, direct mail? Aren’t we past that? Not if you’re paying attention to the latest data from innovative marketers who instead of staying married their favorite channel out of emotion, instead find pockets of under-priced customer attention. And in some cases, believe it or not, we’ve come full-circle back to direct mail. If you’re mulling […]
[On-Demand] How In-plants Can Promote Their Print Services & Overcome a Lack of Awareness Using a Little-Known Strategy
Yesterday, I had a chance to speak to a gathering of IPMA (In-Plan Printing and Mailing Association) professionals. If you’re not familiar with in-plant printing, this is the industry term for folks who do in-house corporate publishing and printing. Instead of outsourcing to a commercial printer or marketing services company, some organizations build the capacity […]
Apple is Building an iPhone Feature That Could Destroy the Cold Calling Industry, and Nobody Even Noticed
Buried 5,953 words into the iOS 13 release notes is a new feature that may have a profound impact on salespeople relying on phone calls: the new iOS (coming this fall) will automatically silence any calls coming from an unknown number, and send them directly to voicemail. Here’s the exact feature as described in the […]
They Snickered When I Said Direct Mail — but Not When They Saw The Facts!
Numb. That’s what a growing number of people are becoming in response to the overwhelming onslaught of digital information. You know the feeling, right? Certainly, as consumers, you and I probably agree we’re bombarded on all sides. But I also imagine that from a marketing or sales view, you’d agree it continues to get harder […]
Believing Any of These 6 Direct Mail Myths Reveals Your Marketing Knowledge is Worse Than You Think
Numb. That’s what a growing number of people are becoming in response to the overwhelming onslaught of digital information. You know the feeling, right? Certainly, as consumers, you and I probably agree we’re bombarded on all sides. But I also imagine that from a marketing or sales view, you’d agree it continues to get harder […]
[PODCAST] Nordstrom & J. Jill Make a $125 Million Error by Cutting Direct Mail (Your Customers Are Probably Making the Same Mistake)
Nordstrom and J. Jill haven’t spoken about their failure with Direct Mail: until now. Incredibly, both retailers just made extraordinary statements to Wall Street after their revenues fell. In both situations, Direct Mail was involved (and not in the way you think). In this episode of the “Short Attention Span Sales Podcast” (https://billfarquharson.com/podcast/), the podcast […]
Using The Da Vinci “Lead Alerter” to Unlock Who’s Visiting Your Website
Da Vinci’s “Lead Alerter” is a daily activity digest that shows you who’s visiting your corporate website so that you can turn otherwise anonymous traffic into leads. How It Works First, you insert a small snippet of HTML into all of your web site pages. This task is usually pretty simple for your webmaster, or […]
Rare 1997 Video That Explains the Marketing Genius of Steve Jobs
I found an old, VHS-y recording from 1997 where Steve Jobs talks about marketing (and sales) in a way that was true when he said it, but perhaps even more true today. We live in such a noisy digital world clamoring for our attention, that to truly stand out as marketers, we’ve got to stand […]
Wait! Direct Mail Ain’t Dead?! (Aka: Direct Mail Ties with Social Media as the Second Most Used Medium)
Wow! Did you know that Direct Mail ties with social media as the second most used medium? According to the DMA’s recently-released research in “Response Rate Report: Performance and Cost Metrics Across Direct Media,” direct mail is used by 57% of surveyed marketers — matching social media adoption — and is up compared to last […]
New Marking Technology Every Printer MUST Know About: ABM, CDP, and AI … What The?!
A big part of our member base is comprised of commercial printers: men and woman who put ink on paper and serve a vital part of the world economy. If you’re a leader at your print company, and your firm is involved in the creation of print products that help their clients drive leads and […]