What’s OmniChannel & Why You Should Care
If your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual Conference, listen in on David Rosendahl’s keynote as he describes how inplants, commercial printers, agencies, and other B2B and B2C organizations are embracing OptiChannel to dramatically alter their marketing & […]
Business Leaders: Why Are You Hiding THIS?
Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide, on top of the pressure of running a business, David shares a unique perspective on what it means to manage mental health and carry on the responsibilities of running an organization. Don’t […]
How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%
Excited to share our latest interview w/ Mackenzi Leinders (Director of Sales & Demand Gen, MindFire), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team used to grow, despite […]
How Home Services Companies Grow Sales With Direct Mail
Is Direct Mail dead? Think again. The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients – Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels […]
How “Social Selling” Fills Your Sales Funnel With New, Fresh Names
There’s a process used by the top social-sellers to decrease the time it takes to stay top of mind with their Clients & Prospects. (By the way, it’s not automation. There’s more to it …) It requires going where your market is, and understanding the new rules that govern modern marketing & sales. Without this […]
How the Wayfair Sales Tax Decision Affects You & The Print Industry
Until recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts). However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Wayfair? The case is changing […]
The End of Third-Party Cookies — An Opportunity?
Guest Post by Ron Jacobs, CEO Jacobs & Clevenger (ronjacobs@jacobsclevenger.com) Ron Jacobs is an industry veteran with insights useful to the MindFire community. As CEO of Jacobs & Clevenger, a data-driven marketing and creative agency in Chicago, IL, and co-author of Successful Direct Marketing Methods, 8th Edition, we asked him to provide a guest post […]
Executive Briefing: What is the Social Selling Assistant?
In this short executive briefing, Joseph Manos (Executive Vice President) and I show you what you need to know to fill the top of your sales funnel with new, fresh companies and people.
OmniChannel Social Selling: The 3 Secrets to Creating Sales Conversations & Filling Your Pipeline With This Strange “Opti” Framework
Marketing & Sales Pros Ready to Recover Revenue: If in a 90-min training, we teach you a way to grow your leads and sales using OptiChannel Social Selling … Without spending a penny more on advertising … Without buying new pricey technology … Without hiring people … Without you having to become some super salesperson […]
[WATCH] LinkedIn Social Selling: Unlocking the World’s Fastest-Growing, Most Misunderstood Market
What is LinkedIn Social Selling, and how does it help innovative companies reach and engage their prospects and clients? We just finished teaching a live workshop illustrating how LinkedIn helps marketing & sales organizations … and how to reconsider many of the common roadblocks like: Not enough time, it doesn’t bring value, not looking for […]