Meet Dave
Our new MindFire Partnership is a game-changer, unlike anything else in the industry. By leveraging the power of MindFire, together we can transform the way
Resources
Optichannel Marketing
Meet Jane
Dave just returned from a big conference with many marketers and brands. He talked to as many people as possible about the current market. They
Key to Marketing Success
Omnichannel marketing is a powerful and data-driven approach that allows businesses to engage with customers in a more personalized and cohesive manner across various channels. By integrating
Generate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing Strategy for Print Service Providers
Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads &
How to Market, Sell, & Build Profitable OptiChannel Campaigns
Attention Printers, Agencies, & Marketing Services Companies: Wondering how other successful service providers market, sell, and produce OptiChannel Clients for their Clients? Modern campaigns that
How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel
Mike Robinson helped grow Summit Direct Mail from 0 to $45 million, selling print, mail, fulfillment, & OptiChannel marketing solutions. He has sold over half a
How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer,
5 New MindFire OptiChannel Features Every Printer & Agency Needs to Know
In May 2021’s Release, we’ve made 5 big improvements to Reporting, Dynamic Forms, Blueprints, and more! To get you up-to-speed, this page includes a set
What is OptiChannel?
You’re probably hearing the term “OptiChannel” more and more these days. And you might be wondering, “What does it mean? How does it help me
How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital
Today’s LIVE event was another insightful look at how direct mail & digital work together to drive real, meaningful business results. On the show today
Printers & Agencies: “How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services (And Create More Leads & Sales For Them With *THIS* Unusual Strategy)”
If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Then watch this session now. After a decade of
Tradeshow
How to Increase Direct Mail Response by 20-30% With Only 2 Simple Changes
As a print leader, do these sound familiar? – “How do we track what’s coming from our direct mail campaign?”– “We’re not seeing the leads
QR Codes
The Ultimate QR Code Guide
QR codes are everywhere. They have practically replaced printed menus in most restaurants, have become a popular tool for contactless payments, and are even used
The Definitive Guide to Personalized QR Codes
In today’s digital age, businesses must find innovative ways to stand out and connect with their target audience. PersonalizedQR codes (PQR) have emerged as a
Secrets to Creating High-Value Print, Especially in This Economy
One thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take
QR Codes, The New Way to Drive Business
Marketers and Printers are Changing the Game by Using QR Code Technology in Ways You Can’t Believe. Want to look like a superstar with your
New Use Cases for Direct Mail: Personalized QR Codes, Direct Mail Match Back, Modern Personalized URLs & More
Watch this video to learn how Direct Mail is changing! Join us to learn about four new use cases you can offer your Clients, including:
Miscellaneous
How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%
Excited to share our latest interview w/ Mackenzi Leinders (Director of Sales & Demand Gen, MindFire), sharing how her org grew sales by 118%. The
DIRECT MAIL + DIGITAL: The Titan of Marketing Comes Roaring Back!
Join me as I interview 4 panelists about their intriguing uses for direct mail to create leads and generate sales. Something that’s of particular interest
Recovering Revenue in a Changing Economy
Today’s panel with four marketing, sales, and print industry leaders did not disappoint! Quickly becoming one of our more popular series, the attendees rated it
Think Outside the Mailbox: Cutting-edge Direct Mail Strategies You Need To Know Now
If you’ve ignored Direct Mail because you think it’s old-school, you better check again. Now, when combined with emerging digital technology, Direct Mail has resurfaced
Social Selling
Ring Digital – Preparing for the Enrollment Cliff: What Higher Ed Needs to Know
Over the course of the webinar, we explore the topic Preparing for the Enrollment Cliff: What Higher Ed Needs to Know that informs and educates
How to Unlock LinkedIn to Drive More Sales Using the ‘Social Selling Assistant’
In this special session, Kushal Dutta, EVP of Product, and Joe Manos, EVP of Client Success, demonstrate how the new Social Selling Assistant helps you
How “Social Selling” Fills Your Sales Funnel With New, Fresh Names
There’s a process used by the top social-sellers to decrease the time it takes to stay top of mind with their Clients & Prospects. (By
How to Generate Leads & Sales on LinkedIn Without Cold Calling, Buying Expensive Traffic or Advertising
I almost didn’t reach out to Brian. What a mistake that would have been. It all started with 1 comment on 1 post, which I
Protected: The Underground Playbook for Growing Your Leads & Sales
There is no excerpt because this is a protected post.
The Power of LinkedIn Groups: The New Way to Create Leads & Sales Opportunities
Even pre-COVID, LinkedIn was HOT, generating new leads & sales opportunities for all sorts of companies. Now, as thousands of businesses need help recovering from
