Protected: The Unusual ‘OptiChannel’ Strategy [MASTERCLASS MATERIALS]
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How Print Saves the 2020 Economy
The bad economy is sticking around, and it may get worse. But … it could be your best friend. Because of COVID-19 and the lousy economy, companies are spending significant portions of their budget on *new* print & marketing projects. Shouldn’t more of these opportunities benefit you? Don’t miss out because the opportunities are not […]
[On-Demand] “Contextual Digital Engagement – Table Stakes in the Future of Financial Services”
COVID-19 has dramatically accelerated our shift to digital, creating a lasting behavior change in customers. But what exactly is changing? Earlier today, I moderated a panel discussion with BlueRush, in partnership with PwC, InfoSlips, CSI, and Nikia Dx to dig into this topic. I asked them questions about: — What the future of digital service […]
How to Sell During a Downturn From 4 Printers Who Are Doing It
I’ve moderated many a panel in my day, but this one may top them all in terms of audience excitement, panel energy, and value-bombs dropped. WOW! Because the COVID-19 crisis has changed everything, we hand-picked 4 commercial, packaging, and wide format print professionals to understand how they’re seeing the market, and how they’re continuing to […]
[NOW ON-DEMAND] How Printers Should Adapt Their Sales & Marketing Strategy for COVID-19
As COVID-19 circles the globe, commercial printers are asking themselves a profound question: Is my sales and marketing strategy still relevant in the current environment? Earlier today, I joined a team of Tharstern executives, and along with Matthew Parker from Profitable Print Relationships, we shared ideas to help printers adapt their approach to the current […]
The Power of LinkedIn Groups: The New Way to Create Leads & Sales Opportunities
Even pre-COVID, LinkedIn was HOT, generating new leads & sales opportunities for all sorts of companies. Now, as thousands of businesses need help recovering from shut-down — and millions frantically search for the next sales opportunity — learning the latest LinkedIn strategy is essential. As you may know, about 3 weeks ago, we created the […]
Enabling Curbside Ordering During COVID-19
Do you have restaurants, retail stores as Clients? Need a simple way to enable them with online ordering for curbside pick-up? We’ve been surprised at the % of small restaurants and retail locations that don’t have this capability. If you have folks like this in your customer base, we’d like to get your input on […]
[VIDEO] Why You Should Consider 3D Printing Now (And After) COVID-19
Over the past 2 weeks, I have been getting a lot of questions from the 2D print community about whether expanding to 3D Printing is a good investment given COVID. You’ve probably seen how 3D Printing is assisting in the creation of PPE and other essential products that are in high demand. So I pulled […]
[EXPERT PANEL] COVID-19’s Impact on Marketing, Sales, & Leadership
How will COVID-19 impact sales and marketing? How will print, mail, and communication change as we see our way through this storm? Earlier today, I moderated a panel of experts from a variety of disciplines to discuss these areas of business and life that are profoundly changing. Joining me were: Mark Cochran, Executive Director, […]
How to Improve Print Customer Experience and Reduce Postage Costs With the 2020 USPS Promotions
While the world swirls with news of COVID-19 and related events, I tried to bring a sense of calm and focus in the moderation of today’s panel with executives from Ricoh USA, United States Postal Service, and BlueRush. Our goal was to understand how direct mail and digital work together, and the special postage discounts […]