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Thought Leadership

5 New MindFire OptiChannel Features Every Printer & Agency Needs to Know

Posted on March 7, 2023 by lovawearestarkecom
In May 2021’s Release, we’ve made 5 big improvements to Reporting, Dynamic Forms, Blueprints, and more! To get you up-to-speed, this page includes a set of concise resources to help you understand the new features, pulled from a live session I did with Kushal Dutta, EVP of Product, and a...
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Thought Leadership

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

Posted on March 7, 2023 by lovawearestarkecom
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct ...
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Thought Leadership

How to Grow to $45 Million in Sales Selling Direct Mail + OptiChannel

Posted on March 7, 2023 by lovawearestarkecom
Mike Robinson helped grow Summit Direct Mail from 0 to $45 million, selling print, mail, fulfillment, & OptiChannel marketing solutions. He has sold over half a BILLION personalized, OptiChannel Direct Mail pieces. What he shares is invaluable for any agency, commercial printer, or direct m...
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Thought Leadership

Generate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing Strategy for Print Service Providers

Posted on March 7, 2023 by lovawearestarkecom
Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers. As a PSP, are you finding it challenging to engage ...
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Thought Leadership

How to Market, Sell, & Build Profitable OptiChannel Campaigns

Posted on March 7, 2023 by lovawearestarkecom
Attention Printers, Agencies, & Marketing Services Companies:  Wondering how other successful service providers market, sell, and produce OptiChannel Clients for their Clients? Modern campaigns that orchestrate Direct Mail, Email, Facebook, LinkedIn, SMS, Ringless Voicemail, and other digit...
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Thought Leadership

New Use Cases for Direct Mail: Personalized QR Codes, Direct Mail Match Back, Modern Personalized URLs & More

Posted on March 7, 2023 by lovawearestarkecom
Watch this video to learn how Direct Mail is changing! Join us to learn about four new use cases you can offer your Clients, including: If you have questions or comments, drop them below, and we’ll get back to you ASAP. Enjoy! Four New Direct Mail Use Cases: Watch Now...
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Thought Leadership

QR Codes, The New Way to Drive Business

Posted on March 7, 2023 by lovawearestarkecom
Marketers and Printers are Changing the Game by Using QR Code Technology in Ways You Can’t Believe.  Want to look like a superstar with your clients – Here is cutting edge applications that you can offer them today.  We are apologizing ahead of time – the info you ar...
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Thought Leadership

Secrets to Creating High-Value Print (Especially in This Economy)

Posted on March 7, 2023 by lovawearestarkecom
One thing is certain about the recession, economic downturn, or whatever you want to call our current crisis: As print leaders, we need to take action NOW to ensure our companies, people, and clients continue to grow. I remember the last recession. We could have lost our business. But instead, it wa...
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