How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?

How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer?

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more.

We discuss key insights that will help you understand how OptiChannel works with:

  • Direct Mail & Personalized URLs (“PURLs”)
  • Email
  • SMS & Ringless Voicemail
  • Social Media, like Facebook & LinkedIn
  • Personalized Landing Pages / Microsites


After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry).

To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including:

Why OptiChannel solves your Client’s #1 problem (THIS problem is universal, but not obvious)

The different ways printers & agencies charge for these services (definitely surprising)

The top mistakes printers & agencies make when offering these services to their Clients (there’s one that almost guarantees failure)

How to get better at digital if your primary focus is print & mail (lessons from a $40 million print company that transformed to sell high-value, large-scale direct mail + digital campaigns regularly)

Watch the video, listen to the podcast, or download the slides below. And, if you have questions, feel free to reach out. We’re always happy to help!




Download the slides and examples shown in the panel here