How “Social Selling” Fills Your Sales Funnel With New, Fresh Names
There’s a process used by the top social-sellers to decrease the time it takes to stay top of mind with their Clients & Prospects. (By the way, it’s not automation. There’s more to it …) It requires going where your market is, and understanding the new rules that govern modern marketing & sales. Without this […]
How the Wayfair Sales Tax Decision Affects You & The Print Industry
Until recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts). However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Wayfair? The case is changing […]
OmniChannel Social Selling: The 3 Secrets to Creating Sales Conversations & Filling Your Pipeline With This Strange “Opti” Framework
Marketing & Sales Pros Ready to Recover Revenue: If in a 90-min training, we teach you a way to grow your leads and sales using OptiChannel Social Selling … Without spending a penny more on advertising … Without buying new pricey technology … Without hiring people … Without you having to become some super salesperson […]
[WATCH] LinkedIn Social Selling: Unlocking the World’s Fastest-Growing, Most Misunderstood Market
What is LinkedIn Social Selling, and how does it help innovative companies reach and engage their prospects and clients? We just finished teaching a live workshop illustrating how LinkedIn helps marketing & sales organizations … and how to reconsider many of the common roadblocks like: Not enough time, it doesn’t bring value, not looking for […]
What is OmniChannel?
You’re probably hearing the term “OptiChannel” more and more these days. And you might be wondering, “What does it mean? How does it help me meet my marketing and sales objectives?” Earlier today, I got to speak to a group of United States Postal Service execs, commercial printers, agencies, and B2B and B2C brand owners, […]
The LinkedIn Playbook: Unlocking the World’s Fastest-Growing, Most Misunderstood Market — And The 4 Secrets to Siphoning Leads & Sales For Your Business
Not long ago, I didn’t believe in LinkedIn either. So I understand why some resist: Not enough time, it doesn’t bring value, not looking for a job, or don’t get how it’s supposed to work. Maybe you’ve tried LinkedIn, but it hasn’t “worked” for your business. Yet, with 722 million people using LinkedIn worldwide — […]
How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital
Today’s LIVE event was another insightful look at how direct mail & digital work together to drive real, meaningful business results. On the show today were: During the interview, I dug into Rachel’s: Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples! […]
Direct Mail Ain’t Dead (There’s Just 1 Little Catch)
Is direct mail dead? Think again. The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients – Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direct Mail […]
Printers & Agencies: “How to Sell More To Your Clients By Offering ‘Real’ OmniChannel Services (And Create More Leads & Sales For Them With *THIS* Unusual Strategy)”
If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Then watch this session now. After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by […]
How a Little-known Marketing Framework Ignited New Client Revenue by 112% — Despite a Pandemic and Economic Recession
Marketing & Sales Pros Frustrated by COVID: If in a 90-min training, we teach you a way to grow your leads and sales … Without spending a penny more on advertising … Without buying new pricey technology … Without adding staff … Without you having to become some sort of super salesperson … And if […]