[Video Mastermind] Learn Cutting-Edge Marketing & Sales Strategics From Tom Casey, Lou Hobaica, & Other Home Service Leaders
Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies to grow brand, generate leads, […]
How Innovative Print Use Cases Are Driving Economic Recovery & Growth for Printers, In-Plants, & Agencies
In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies. Watch or listen to this informative interview as we probe Mary Ann’s views on: The unusual trends she’s noticed […]
How to Create “Shoulder Season” Leads With This Unique Mailer & Registration Sticker
We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies! This highly interactive session was both lively and educational. Every other month or so, we gather this private group of clients from The Best Postcards (www.thebestpostcards.com) in a “Mastermind” to discuss industry trends and new, creative ways […]
How to Grow to $45 Million in Sales Selling Direct Mail + OmniChannel
Mike Robinson helped grow Summit Direct Mail from 0 to $45 million, selling print, mail, fulfillment, & OptiChannel marketing solutions. He has sold over half a BILLION personalized, OptiChannel Direct Mail pieces. What he shares is invaluable for any agency, commercial printer, or direct mail-minded leader/sales exec, and is now available to watch (video) or listen […]
[WEB CLASS] The Underground Social Selling Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy (And How You Can Too)
For many Commercial Printers & Agencies, while the economy seems to be on the rise, the pandemic continues to cause difficulties — especially as it relates to engaging new clients and prospects. Given that very few answer their phone, reply to emails, or eagerly follow up on LinkedIn messages (haha!), a refrain we commonly hear […]
How to Become Indispensable To Your Clients By Offering REAL OmniChannel Services
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Join me in […]
THIS Kind of LinkedIn Post Gets Dramatically More Views (and The Surprising Hashtag Research Results)
Wondering what works on LinkedIn? If you’re like me, you may wonder what’s working for others, and how you can improve your organic distribution on LinkedIn to reach more people. Here’s some behind-the-scenes data giving you insight into 5 months of data, where my posts received: 1,272,191 total views 3.03% average engagement rate 55 average […]
How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%
Excited to share our latest interview w/ Mackenzi Leinders (Director of Sales & Demand Gen, MindFire), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team used to grow, despite […]
5 New MindFire OmniChannel Features Every Printer & Agency Needs to Know
In May 2021’s Release, we’ve made 5 big improvements to Reporting, Dynamic Forms, Blueprints, and more! To get you up-to-speed, this page includes a set of concise resources to help you understand the new features, pulled from a live session I did with Kushal Dutta, EVP of Product, and a small group of attendees. If […]
How to Unlock LinkedIn to Drive More Sales Using the ‘Social Selling Assistant’
In this special session, Kushal Dutta, EVP of Product, and Joe Manos, EVP of Client Success, demonstrate how the new Social Selling Assistant helps you fill your funnel. Together, they cover a set of key topics you need to know to grow your leads & sales using the Social Selling Assistant, including: 1. The #1 marketing […]