Postal Customer Council Florida: The Year of OmniChannel
This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen (or scroll down for the video) as he describes the day-to-day application of this new process, and how it drove […]
How to Create “Shoulder Season” Leads With This Unique Mailer & Registration Sticker
We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies! This highly interactive session was both lively and educational. Every other month or so, we gather this private group of clients from The Best Postcards (www.thebestpostcards.com) in a “Mastermind” to discuss industry trends and new, creative ways […]
How to Grow to $45 Million in Sales Selling Direct Mail + OmniChannel
Mike Robinson helped grow Summit Direct Mail from 0 to $45 million, selling print, mail, fulfillment, & OptiChannel marketing solutions. He has sold over half a BILLION personalized, OptiChannel Direct Mail pieces. What he shares is invaluable for any agency, commercial printer, or direct mail-minded leader/sales exec, and is now available to watch (video) or listen […]
How This Print Company Grows 25% Each Month Selling Direct Mail
Succeeding in selling direct mail in today’s world takes a new set of skills. To understand how successful print leaders are selling, we document their sales processes in case studies like this, explore their sales methodologies in podcasts like this one, and via interviews like the one below with Andrew Ettinger, CEO of The Best […]
[WEB CLASS] The Underground Social Selling Playbook: How The Top 1% Unleash Leads & Sales Using A Little-known Social Strategy (And How You Can Too)
For many Commercial Printers & Agencies, while the economy seems to be on the rise, the pandemic continues to cause difficulties — especially as it relates to engaging new clients and prospects. Given that very few answer their phone, reply to emails, or eagerly follow up on LinkedIn messages (haha!), a refrain we commonly hear […]
Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail
As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. For some, this is undoubtedly a struggle. But, for others, their success is demonstrated in their growth and the sales results they drive for their clients. To understand how the successful companies and their sales leaders […]
How a Growing Print Company Sells Direct Mail
Wondering how other printers & agencies manage to sell direct mail in today’s digital world? In today’s episode, we go behind the scenes of a successful and growing print company to understand their unique sales process. You’ll learn how their direct mail sales process gets prospects to say “YES” — and, how they prove the […]
Why 2021 Is The Year of Omnichannel
I want to share some thoughts and observations that I believe you will find helpful as you think about the state of direct mail and where marketing and communication are headed. MindFire is a marketing technology company that serves in-plants, printers, agencies, and other businesses, helping them grow brands, generate leads, and drive sales using OptiChannel […]
How to Become Indispensable To Your Clients By Offering REAL OmniChannel Services
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Join me in […]
Who’s Hiring in Print (And Some Alarming Trends)
A benefit of working with numerous commercial printers across North America is that we see a variety of trends ebb and flow. For example, we recently covered the situation related to the Wayfair Act and its impact on direct mail and taxation. This continues to be a theme we hear from a growing number of […]