The Secret to TRUE 3D Print Additive Manufacturing

There have been a lot of myths about 3D printing over the years. While some have said that 3D would do everything, it is not true that it 100% replaces injection molding or CNC. Now, you might wonder what the actual use cases for 3D printing are and how you can leverage them and get […]

Easy Live Streaming Setup For Beginners

If you’re looking for an easy live streaming setup for beginners, here’s a configuration we recently suggested to a Client. It will help you get to the next level in your sales calls, podcasts, or video interviews. Easy Live Streaming Setup For Beginners This is a great configuration to immediately increase your professionalism. If you […]

Riches to Rags to Riches: A Printer’s Story

In this episode, hear WhatTheyThink’s Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew’s personal “origin story,” going from an $800,000 per year salary to losing everything before […]

How We Livestream: Equipment List

[Updated 11/12/2021] In a variety of live-streamed events, we gather the OptiChannel sales & marketing community to hear from business leaders in many industries. The goal is to learn from hands-on practitioners who use OptiChannel strategies and tactics to find and engage their audience on their optimal channels. We broadcast these events on Zoom, Facebook, […]

How Andrew Ettinger Went from Homeless to Print Company Owner Growing 25% Monthly

Succeeding in the world of print is difficult for many these days. Whether its supply shortages, difficulties finding qualified staff, or fighting the deceptive allure of digital-only ad budgets, growing a print company is not something easily done. Which is why Andrew Ettinger’s story (CEO, The Best Postcards), is so intriguing. From his time at […]

[Video Mastermind] Learn Cutting-Edge Marketing & Sales Strategics From Tom Casey, Lou Hobaica, & Other Home Service Leaders

Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies to grow brand, generate leads, […]

How to Use the Facebook Algorithm To Your Advantage

We are presenting a three-part series about how Facebook works, by diving into a report they just published on the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in […]