Lead Generation Archives - Page 4 of 4

Wait! Direct Mail Ain’t Dead?! (Aka: Direct Mail Ties with Social Media as the Second Most Used Medium)

Posted on April 5, 2019 by David Rosendahl

Wow! Did you know that Direct Mail ties with social media as the second most used medium? According to the DMA’s recently-released research in “Response Rate Report: Performance and Cost Metrics Across Direct Media,” direct mail is used by 57% of surveyed marketers — matching...

Lead Generation, Training

New Marking Technology Every Printer MUST Know About: ABM, CDP, and AI … What The?!

Posted on April 5, 2019 by David Rosendahl

A big part of our member base is comprised of commercial printers: men and woman who put ink on paper and serve a vital part of the world economy. If you’re a leader at your print company, and your firm is involved in the creation of print products that help their clients drive leads and [&hel...

Lead Generation

Do You Suffer from the “Zero Data” Problem?

Posted on March 5, 2019 by David Rosendahl

Many companies (both large and small) suffer from a lack of data in three key areas, and more often than not, fall into a false pattern of thought that keeps them from growing their lead flow and filling their sales pipeline. We call this the “zero data” problem, and chances are, you&#82...