As a business owner, one of my frustrations has been scaling a predictable flow of leads and sales.
Has this been true for you, too?
About 2.5 years ago, I decided to throw myself head-first into understanding why it was such a problem for us.
This took me down a long and windy path of discovery about marketing, sales, and the numerous challenges both present when scaling.
Ultimately, we uncovered a very odd and unconventional way of generating more leads than we ever imagined — but not until we found a bunch of stuff that was hard, difficult, or just didn’t work.
Over the next few posts, I’m going to share a behind-the-scenes view of how we discovered this odd technique so that you can also apply it to your business.
In this podcast episode, I’m joined by my co-host Mackenzi Farsheed, where we’ll share how you can:
- Ethically use the highest performing content other people have created … for your marketing programs
- Use that content to create leads for your Print business in less than an hour (Note: while we talk about printers in the episode, these same techniques work regardless of your industry)
- Develop lists and drive more qualified traffic to this content without having to pay for new data, even if your current database is a mess
After you listen to the episode, I’d love to hear your thoughts and questions in the comments below. We’ll answer all of them!