[Podcast] This Weird Lead Gen Strategy Could Save Your Company

As a business owner, one of my frustrations has been scaling a predictable flow of leads and sales.

Has this been true for you, too?

About 2.5 years ago, I decided to throw myself head-first into understanding why it was such a problem for us.

This took me down a long and windy path of discovery about marketing, sales, and the numerous challenges both present when scaling.

Ultimately, we uncovered a very odd and unconventional way of generating more leads than we ever imagined — but not until we found a bunch of stuff that was hard, difficult, or just didn’t work.

Over the next few posts, I’m going to share a behind-the-scenes view of how we discovered this odd technique so that you can also apply it to your business.

In this podcast episode, I’m joined by my co-host Mackenzi Farsheed, where we’ll share how you can:

  1. Ethically use the highest performing content other people have created … for your marketing programs
  2. Use that content to create leads for your Print business in less than an hour (Note: while we talk about printers in the episode, these same techniques work regardless of your industry)
  3. Develop lists and drive more qualified traffic to this content without having to pay for new data, even if your current database is a mess

After you listen to the episode, I’d love to hear your thoughts and questions in the comments below. We’ll answer all of them!