Attention Direct Mail Faithful: In this interview, Mike Robinson from Summit Direct Mail reveals how they’ve built their $40+ million print & mail org.

Watch now to learn how they’ve profitably created direct mail solutions that heavily incorporate digital channels, including:

• Personalized URLs (“PURLs”)
• Email
• SMS
• Ringless Voicemail
• Highly personalized Landing Pages and Microsites

Drawing from questions submitted by attendees, we focus the interview on:

• How they market and sell their services — despite COVID-19’s impact

• How they create digital + direct mail campaigns that create more leads than single-channel campaigns (why they do this will likely surprise you)

• How they built their organization from the ground up (do you think it involved acquisitions?), and how they structure themselves to be effective at selling direct mail + digital

• The specific channels they use to make lead gen more effective

• The sales process they employ to find customers who are hungry for direct mail (if you’re a printer or agency, you need to learn this)

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VIDEO

Slides (PDF)

OptiChannel Social Marketing & Sales Series: EP 02 | Mike Robinson @ Summit Direct Mail

Audio

Resources Mentioned in the Interview

• Contact Mike Robinson: 817-439-5588 · mrobinson@summitdm.com

• Learn the insider’s strategy to “Social Selling”: Sign-up for next week’s LIVE event

• Request a private 1:1 conversation to see if Summit’s approach to Direct Mail + OptiChannel might help your business

• Interactive “OptiChannel” Demo: Try it here now!

• Top Companies Buying Print: See the list here

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