How to Become Indispensable To Your Clients By Offering REAL OmniChannel Services
Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Join me in […]
What’s Working in Direct Mail Right Now?
You’ll hear what their CEO, Andrew Ettinger, and his team are doing to drive sales for the home services industry. You’ll also hear how executives at these companies rely on the mail to make the phones ring and drive service appointments. Regardless of your industry or role, you’ll learn a lot from this session […]
Business Leaders: Why Are You Hiding THIS?
Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide, on top of the pressure of running a business, David shares a unique perspective on what it means to manage mental health and carry on the responsibilities of running an organization. Don’t […]
THIS Kind of LinkedIn Post Gets Dramatically More Views (and The Surprising Hashtag Research Results)
Wondering what works on LinkedIn? If you’re like me, you may wonder what’s working for others, and how you can improve your organic distribution on LinkedIn to reach more people. Here’s some behind-the-scenes data giving you insight into 5 months of data, where my posts received: 1,272,191 total views 3.03% average engagement rate 55 average […]
How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%
Excited to share our latest interview w/ Mackenzi Leinders (Director of Sales & Demand Gen, MindFire), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team used to grow, despite […]
5 New MindFire OmniChannel Features Every Printer & Agency Needs to Know
In May 2021’s Release, we’ve made 5 big improvements to Reporting, Dynamic Forms, Blueprints, and more! To get you up-to-speed, this page includes a set of concise resources to help you understand the new features, pulled from a live session I did with Kushal Dutta, EVP of Product, and a small group of attendees. If […]
How Home Services Companies Grow Sales With Direct Mail
Is Direct Mail dead? Think again. The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients – Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels […]
How to Unlock LinkedIn to Drive More Sales Using the ‘Social Selling Assistant’
In this special session, Kushal Dutta, EVP of Product, and Joe Manos, EVP of Client Success, demonstrate how the new Social Selling Assistant helps you fill your funnel. Together, they cover a set of key topics you need to know to grow your leads & sales using the Social Selling Assistant, including: 1. The #1 marketing […]
How “Social Selling” Fills Your Sales Funnel With New, Fresh Names
There’s a process used by the top social-sellers to decrease the time it takes to stay top of mind with their Clients & Prospects. (By the way, it’s not automation. There’s more to it …) It requires going where your market is, and understanding the new rules that govern modern marketing & sales. Without this […]
How the Wayfair Sales Tax Decision Affects You & The Print Industry
Until recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts). However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Wayfair? The case is changing […]