How a Counter-Intuitive Marketing Framework Ignited New Client Revenue by 118%
Excited to share our latest interview w/ Mackenzi Leinders (Director of Sales & Demand Gen, MindFire), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team used to grow, despite […]
DIRECT MAIL + DIGITAL: The Titan of Marketing Comes Roaring Back!
Join me as I interview 4 panelists about their intriguing uses for direct mail to create leads and generate sales. Something that’s of particular interest to me is that each business leader is a millennial. I intend to explore that a bit — in addition to the marketing and sales strategies related to how they’re […]
Recovering Revenue in a Changing Economy
Today’s panel with four marketing, sales, and print industry leaders did not disappoint! Quickly becoming one of our more popular series, the attendees rated it as one of the best webinar sessions they’ve ever attended. Our guest speakers were amazing and covered how they: The panel consisted of: If you missed the session, below are the […]
Think Outside the Mailbox: Cutting-edge Direct Mail Strategies You Need To Know Now
If you’ve ignored Direct Mail because you think it’s old-school, you better check again. Now, when combined with emerging digital technology, Direct Mail has resurfaced — driving engagement, leads, and sales in a way digital channels alone cannot. Join me and Sara McKeon from The John Roberts Company as we explore: … and much more! […]