50-Word Bio
For conference programs, panel listings, brief mentions
David Rosendahl is Co-Founder of MindFire, helping 15,000+ companies prove that direct mail works through OmniChannel attribution. A 26-year industry veteran and USPS MTAC member, he’s pioneering AI voice technology for direct mail—giving mail recipients a new way to engage with the brands in their mailbox.
Short Bio
100 words, for media kits, bylines, and general press use
David Rosendahl is Co-Founder and President of MindFire, the direct mail industry’s OmniChannel attribution platform. With 26 years in direct mail and a seat on USPS’s Mailers’ Technical Advisory Committee (MTAC), David helps print service providers solve their most persistent problem: proving that mail actually works.
MindFire’s platform—trusted by 15,000+ companies—connects every printed piece to digital response, transforming printers from order-takers into strategic marketing partners. His current focus: bringing AI voice technology to direct mail, creating what he calls “blue ocean”—a completely new way for consumers to engage with the brands reaching their mailboxes.
Speaking Bio
175 words, for event programs, speaker pages, conference materials
David Rosendahl helps print service providers answer the question their clients keep asking: “How do we know this mail actually worked?”
As Co-Founder of MindFire—the OmniChannel attribution platform trusted by 15,000+ companies—David has spent 26 years building the infrastructure that connects printed mail to measurable digital response. His work has helped transform print companies from order-takers competing on price into strategic marketing partners commanding recurring revenue.
David serves on the USPS Mailers’ Technical Advisory Committee (MTAC), where he collaborates directly with Postal Service leadership on promotions, incentives, and policies shaping the future of mail. He’s a sought-after speaker on the intersection of direct mail, attribution, and AI—including MindFire’s pioneering AI Voice Agent technology that lets mail recipients have natural conversations with the brands reaching their mailbox.
David also co-founded “Sh*t for Brains,” a mental health initiative serving the print and graphic arts community.
Podcast Intro
What a host reads to introduce David; conversational, sets up the conversation
Our guest today has spent 26 years in direct mail, and he’ll tell you the industry’s biggest problem isn’t that mail doesn’t work—it’s that nobody can prove it does. David Rosendahl is the Co-Founder of MindFire, a platform used by over 15,000 companies to connect printed mail pieces to actual digital response. He sits on the USPS Mailers’ Technical Advisory Committee, where he works directly with Postal Service leadership on policy that affects the entire mailing industry. And lately, he’s been doing something nobody else in direct mail is doing: adding AI voice agents to mail campaigns so recipients can actually have a conversation with the mailer. Dave, welcome!
Long Bio (Full Version)
550 words, for detailed press coverage, about pages, or executive profiles
David Rosendahl: Building the Infrastructure That Proves Mail Works
David Rosendahl has spent 26 years in direct mail watching the same pattern repeat: marketers run campaigns, mail gets delivered, and then… silence. No clear line between what was sent and what happened next.
As Co-Founder and President of MindFire, he built the platform that closes that gap—connecting every printed piece to digital response so companies can finally prove what’s working and do more of it.
MindFire’s OmniChannel attribution platform serves 15,000+ companies across insurance, financial services, healthcare, higher education, senior living, real estate, and nonprofit sectors. But David measures his real impact in transformation: print service providers who’ve gone from competing on price to commanding strategic partnerships. Agencies who can finally show clients the revenue generated for every dollar of mail spend. Sales teams who’ve learned to stop selling ink and start selling outcomes.
The Ecosystem Connector
David recognized early that the direct mail industry’s biggest challenge wasn’t lack of technology—it was lack of connection. Data prep tools didn’t talk to OmniChannel platforms. Print workflows didn’t sync with mail tracking. Everyone built silos while customers struggled to stitch them together.
So he started connecting the dots. Through partnerships spanning BCC Software, SnailWorks, Sylvamo, XMPie, HP, Canon, Xerox, and the United States Postal Service, MindFire has become a central hub that makes the industry’s disconnected pieces work together. Unlike printer-owned platforms, MindFire remains neutral—working with any production partner without competing for print work.
USPS and Industry Advocacy
David serves as a member and association representative on the Mailers’ Technical Advisory Committee (MTAC), a technical advisory body to the Postmaster General that shapes mail preparation, operations, and postal policy. He meets regularly with senior USPS leadership in Washington, contributing to the development of postage promotions, mail-growth incentives, and data-sharing programs that benefit the entire mailing community.
What’s Next: AI Voice for Direct Mail
In 2025, David led the launch of MindFire’s AI Voice Agent technology—enabling mail recipients to have natural voice conversations with an AI about the products promoted in their mailbox. It’s what he calls “blue ocean”: a completely new way of engaging consumers that the direct mail industry hasn’t seen before.
The technology is already live across dozens of campaigns spanning equipment dealers, nonprofits, healthcare foundations, and higher education institutions. Every conversation is tracked, attributed, and reported alongside every other response channel—proving once again that mail works when you can measure it.
Beyond Business
In 2024, David co-founded “Sh*t for Brains,” a mental health initiative for the print and graphic arts industry. Drawing from personal experience—including the loss of two family members to suicide—the program creates space for professionals to access mental health resources, connect with credentialed experts, and build strategies for resilience.
It reflects David’s core philosophy: the most successful transformations are human-driven and tech-enabled. Technology opens doors, but people walk through them together.
Approved Photos
Select then right-click on any of these images to download:
Connect With David on Social Media:
Facebook
Youtube
Instagram
LinkedIn
Twitter
Blog
Webinars
Want David as a moderator or presenter for your next Webinar?
We can help with the planning, promotion, execution, and follow-up for your next Educational Webinar. Topics include:
- “Think Outside the MailBox” — for the latest trends in Direct Mail, Informed Delivery, and digital augmentation of print
- “The Underground Playbook for Growing Your Leads & Sales” — an educational session focused on how to extract leads & sales from LinkedIn and other leading-edge electronic channels.
- A customized topic of your choice!
Here are examples of webinars David has done: https://mindfireinc.com/educational-webinars/
Fees start at $10,000. MindFire clients receive special partner pricing — contact us for details.
Packages include promotion across Dave’s social channels, MindFire’s corporate social channels, email distribution (50K+ people), and more.
Interview Questions & Topics
David can speak to the following in interviews (podcasts, articles, and so on); when interviewing David, no question is off-limits, so by no means is the following a comprehensive summary:
- The dueling, often-at-odds role conflicts between entrepreneurship, fatherhood, and being a husband
- What it takes to start from an idea and gain initial traction
- Why most marketing and salespeople these days are in for a rude awakening — and job loss — unless they adapt
- How technology is going to make marketing and salespeople better — and why marketing automation is often the wrong decision
- Why print is not dead — and how it is used efficiently by companies of all sizes to generate leads and grow revenue (and how Facebook helps improve direct mail in a way few people know)
- How commercial printers can grow their leads and sales, and why it is essential that they do regular, ongoing self-promotion (or run the risk of severe revenue swings)
- The “zero data problem” (see more here: https://mindfireinc.com/do-you-suffer-from-the-zero-data-problem/), and how companies can avoid this to leapfrog their competitors
- How companies like Nordstrom & J. Jill made strategic errors by cutting direct mail — and how commercial printers, agencies, and brand marketers need to learn this important lesson before it is too late (see more here: https://mindfireinc.com/nordstrom-president-cuts-direct-mail-then-this-happened/)
- How MindFire was once in the dry desert of “no leads” — and the strange strategy that turned things around (even without requiring more staff, new content, or new data to feed acquisition efforts)
- How to use LinkedIn (and in general, social media) to create awareness and drive leads
- Why if you’re not demanding attention in your market, you’re likely dying a slow death — and why money follows attention
- How Dave went from wanting to be a world-class classical pianist to a software entrepreneur — and the critical lesson his early piano training taught him (and how Tony Robbins later said the same)
- The difference between being a consumer of social media and a producer — and how this mind-shift makes all the difference for business owners, marketers, and salespeople
What People Say
“I sat in a room with 200 people from all over the country, from ages in their 20s to probably 60s, maybe 70s, maybe 80s. Education levels ranged from high school diploma to master’s or more. But one thing stood out: I didn’t see a single person get up and go to the bathroom. I didn’t see a single person checking their phone. I didn’t see a single person flipping through stuff like they normally would. It was engaging no matter where you were from, what your background was, what your age was, or what your education level was. I had literally never seen anything like that before.”
Amy Palmer, Printing Services Technician II at Region 7 Education Center
David: Your presentation was truly at the right time for my life and has made me so excited to go after something I knew I needed to do for many years!!!
The timing was perfect for me because I was considering creating a social media campaign for my personal brand. Your ideas and kind honest presentation has gotten me moving forward with a plan and process. I also appreciated your openness to share your real life including difficult conversations like suicide. In addition it was great to see that you have received business out of the efforts. As a whole the presentation was sincere, clear and positive and has gotten me creating content and doing research. So thanks again!
Thank you again,
Grady D. Martine, Vice President, Corporate Development and Acquisitions
I’ve been on Linked IN since 2006 and have gathered many connections from all over the world. And it’s helped in my freelance, and helped me get projects along the way. When you said you could share and the reach is vast even if you don’t have connections, it blew my mind. So my goal is to more involved with Linked IN, I have let it slack, and its a great B2B marketplace. Your point of the 3 ways to best communicate – Writing, Video, and Audio. I guess never thought of it that way, but it comes down to those 3 however you pull them together. I have had success in video slides even in Facebook and adding one of their sound tracks, it wasn’t overwhelming, but it did make a difference. 🙂
Cathleen Tyson, Graphic Designer/Production at Panhandle Presort Service
