How to Market, Sell, & Build Profitable OmniChannel Campaigns
Attention Printers, Agencies, & Marketing Services Companies: Wondering how other successful service providers market, sell, and produce OptiChannel Clients for their Clients? Modern campaigns that orchestrate Direct Mail, Email, Facebook, LinkedIn, SMS, Ringless Voicemail, and other digital channels are required to reach and engage today’s B2B and B2C markets. No longer is a single-channel strategy […]
How Andrew Ettinger Went from Homeless to Print Company Owner Growing 25% Monthly
Succeeding in the world of print is difficult for many these days. Whether its supply shortages, difficulties finding qualified staff, or fighting the deceptive allure of digital-only ad budgets, growing a print company is not something easily done. Which is why Andrew Ettinger’s story (CEO, The Best Postcards), is so intriguing. From his time at […]
[Video Mastermind] Learn Cutting-Edge Marketing & Sales Strategics From Tom Casey, Lou Hobaica, & Other Home Service Leaders
Every other month, we gather leaders from the home services industry to share what’s working in marketing, sales, and leadership. The session is a private, invite-only session hosted by The Best Postcards (www.thebestpostcards.com). Designed to help home services companies market and sell more effectively, employing direct mail and other strategies to grow brand, generate leads, […]
How to Use the Facebook Algorithm To Your Advantage
We are presenting a three-part series about how Facebook works, by diving into a report they just published on the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in […]
How Innovative Print Use Cases Are Driving Economic Recovery & Growth for Printers, In-Plants, & Agencies
In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies. Watch or listen to this informative interview as we probe Mary Ann’s views on: The unusual trends she’s noticed […]
Postal Customer Council Florida: The Year of OmniChannel
This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen (or scroll down for the video) as he describes the day-to-day application of this new process, and how it drove […]
How to Create “Shoulder Season” Leads With This Unique Mailer & Registration Sticker
We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies! This highly interactive session was both lively and educational. Every other month or so, we gather this private group of clients from The Best Postcards (www.thebestpostcards.com) in a “Mastermind” to discuss industry trends and new, creative ways […]
How to Grow to $45 Million in Sales Selling Direct Mail + OmniChannel
Mike Robinson helped grow Summit Direct Mail from 0 to $45 million, selling print, mail, fulfillment, & OptiChannel marketing solutions. He has sold over half a BILLION personalized, OptiChannel Direct Mail pieces. What he shares is invaluable for any agency, commercial printer, or direct mail-minded leader/sales exec, and is now available to watch (video) or listen […]
How Print Uniquely Engages Younger Consumers
Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you. If capturing the attention of younger consumers is important to you, […]
How a Growing Print Company Sells Direct Mail
Wondering how other printers & agencies manage to sell direct mail in today’s digital world? In today’s episode, we go behind the scenes of a successful and growing print company to understand their unique sales process. You’ll learn how their direct mail sales process gets prospects to say “YES” — and, how they prove the […]